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Paul Gillin

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Oracle’s Social Media Policy

Paul Gillin

This is a nice, concise document that covers all the bases I can think of. Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. Twitter, social networking sites). Protect Confidential Information. Follow the Code.

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Oracle’s Updated Social Media Policy

Paul Gillin

Twitter, social networking sites). The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior.

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IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

When all those customer touches are documented, “the reports and graphs are generated in the background.” Amadori is an Italian food processor specializing in poultry that created a network of micro sites that combine company and public information to answer common questions.

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Seven Questions to Ask About Your Website

Paul Gillin

After all, why would you want to bring new visitors to a site that does a poor job of telling your story? Websites are developed by people who work at the company and who are very knowledgeable about the business. Ask a few people who are familiar with your industry but not with your company to spend exactly one minute on your website.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Documents can be edited directly from browser. Workflow is overlaid to enable tasks to be assigned to others on a team from within the document. The IBM Customer Experience Suite is aimed at making it as easy as possible to reach mobile customers, deliver engaging experiences and apply analytics for informed decision-making.

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How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

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