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How the best companies measure content quality

Kevin Indig

Half the battle is understanding WHAT you need to fix on your site. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. The same principle applies to content.

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What is a Franchise Disclosure Document (FDD) and Why Do You Need One?

Hubspot

This is where a Franchise Disclosure Document (FDD) comes into play. Here, we'll get a clearer picture of what this document is, review what it's used for, and offer some advice on when it's fit to sign. As a franchisee, make sure you receive this document and familiarize yourself with it. What information is given in an FDD?

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B2B Marketing Strategy: Framework for Emerging Tech Companies

SmarkLabs

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. You can also use professional information sources or industry associations for more information. Let’s get started. Check out ?

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Optimizing your site information architecture (IA) for Panda

Biznology

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site owner needs and translate those needs into specifications that web developers (the techies!) Who are they?

Planning 100
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World Backup Day: Tips for Keeping Your Information Safe Online

Biznology

These files include documents, family photos, and emails. Unfortunately, information theft is very common on the internet and is most often done with the purpose of stealing someone’s identity to commit fraud. Now I’m worried about my information being stolen. You might be asking yourself “What exactly is backup?”. Lost forever?

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How to Create a Company Blog That’s A Go-To Resource

BenchmarkONE

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.