KoMarketing Associates

OCTOBER 16, 2014

In this day and age, people want to feel connected to a company and when they do, they will very openly support the company. As an example, he showed an interactive app used on their site that lets people guess which landing page test won. Takeaway: Evaluate your own site for markup opportunities. Scott Brinker.

Statistics 120

Statistics Mobile Advertising Landing Pages Stats 120

KoMarketing Associates

JULY 24, 2018

That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign. We’ve buffed up our knowledge on what information to ask for and when. The information captured there affects the marketing and sales department. Here’s what the two-step opt-in on SumoMe’s site looks like.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

SEPTEMBER 22, 2021

As further detailed in past coverage , some marketers still remain without a documented content strategy. In a highly competitive environment, getting users to your site can be half the battle. Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance!

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JANUARY 22, 2015

Having a written (or documented) content marketing strategy makes it easier to succeed. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). Well exceeding the original (documented) goal of 50% year over year growth for the past year. Gather Information Sources.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

MAY 11, 2017

In Baidu PPC, B2B marketers can manage a much broader range of advertising products , which includes display ads, text search ads, information feed ads, as well as unique products offerings, like Brand Zone, and Baidu Knowledge. Information Feed Ads. An AdWords account is free to setup and companies can run ads based on credit.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

FEBRUARY 24, 2015

Any company with a product catalog can create a data file containing their products and upload it to Google Merchant Center, free of charge. Maximize Visibility of Technical Support Documentation. Visualizations – support technical information with graphics, outlines, and other simple visualizations to aid in usability.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JUNE 16, 2014

As a result, they may be more compelled to share your content with peers or make frequent visits back to your site while looking for additional information. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented. Be Well-Prepared. Know Your Competition.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

MAY 7, 2015

As we illustrate in the 2015 B2B Web Usability Report , there are different levels of form field information – both in volume and detail – that B2B buyers will be willing to provide, depending on content marketing asset requested. Company Updates. Case Study Downloads (Example – a click on a PDF document).

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. What About Google+ Profiles?

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

FEBRUARY 9, 2016

Start planning how to create video for your company now. Informative. It can serve as a natural “get to know” conduit between prospects and a company/its employees (humanize the brand; reinforce key messages such as “There are real people who take your call 24 hrs/day.”). Sometimes we like a few laughs with our information.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

FEBRUARY 18, 2020

SaaS companies face unique challenges when it comes to content marketing strategy. For SaaS companies, the retention of existing users is even more important than acquiring new customers. Let’s use information security as an industry example to explore keyword research and content ideas: Awareness/Consideration.

Paid Search Agency 157

Paid Search Agency Marketing Management Companies Content Marketing 157

KoMarketing Associates

NOVEMBER 13, 2018

In 2017 , the number of B2B companies using content marketing was at 89%, so this is certainly a positive change. However, he also calls out this: “The length of your online content should initially be determined by the needs of the audience members you expect to consume the information.”. Source: CMI B2B Content Marketing 2019 .

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

KoMarketing Associates

SEPTEMBER 20, 2018

Despite all your hard work, the vast majority of people who come to your site will leave without taking any action. You worked really hard to get those people to come to your site. High revenue companies are nearly twice as likely to invest in retargeting as low revenue companies: And the odds are good you already know all this, too.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

OCTOBER 31, 2014

You get to build up your own audience, and ultimately some of these people will find their way to your site, find great content there and link to it.” It’s not if, it’s when, we’ll need to focus more on mobile site optimization with our clients. Site Search Markup. Google AdWords Website Call Conversions.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

AUGUST 20, 2015

or “How can I trick a person into signing a document that will give me control of his shares in a startup?”)). Consider an image-based post to drive social shares to your site. Hold a company-wide brainstorm on a particular topic or client struggle. Update an old post with new information. Ask a question on Quora.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

KoMarketing Associates

NOVEMBER 13, 2014

As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.” We subscribe to email alerts that notify us when a change has been made to the document to stay up to date.

Online Marketing 120

Online Marketing Work Management Tools Demand Generation Agencies 120

KoMarketing Associates

JULY 13, 2017

As a microblogging site, users can share the posts of up to 140 Chinese characters and attach videos or photos. In China, Sina Weibo is a primary channel for users to gain information, read news, and discover interesting stories. For companies, Weibo provides valuable opportunities to engage and communicate with a target audience.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

KoMarketing Associates

MARCH 6, 2014

C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization. Below are some the other ways that you can gather information about your target audience. Company News Articles. Micro-Sites. Trade Show Documentation.

Demand Generation Agencies 120

Demand Generation Agencies Ideal Customer Profiles Buyer Personas B2B 120

KoMarketing Associates

NOVEMBER 6, 2012

This is the second part of a two-part series from Erica Bell on B2B best practices for photo-driven sites. While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools. Create boards that showcase your company culture. Getting Started.

B2B Marketing 120

B2B Marketing Practices B2B Best Practices 120

KoMarketing Associates

APRIL 19, 2016

Any disturbances to the user experience (even asking for an email address) could result in the user hitting the big red “X” and moving on to a competitor’s site. This gives content marketers an opportunity to provide the visitor with all the critical information they’re looking for. HubSpot Pricing.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

FEBRUARY 16, 2016

Companies with a documented content strategy are much more likely to be very or extremely effective (36 percent) than those without a documented strategy (11 percent).” – LinkedIn Technology Marketing Community. On the organizational level, we have well-structured documents (editorial calendars, buyer personas, etc.)

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

KoMarketing Associates

OCTOBER 14, 2014

Ann Handley says companies should make their brand the central focus of their organization: “Be a content brand, not a brand with content.”. On-site vs. off-site. This is an age-old question for content marketers. More Points to Consider. Here’s how Nick explains the “Six Serving Men” approach to blogging: WHY are we blogging?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Training Buzz 120

KoMarketing Associates

FEBRUARY 17, 2015

Offering up fresh, reliable and useful information will further the level of trust that leads or site visitors have for the brand. 8 ) Document as much as possible. Before you do anything else in the content marketing process, put a documented strategy in place. This brings us to my next point. Engagement.

Content Marketing 120

Content Marketing Planning Content Marketing & Strategy 120

KoMarketing Associates

JULY 18, 2019

We learned that it all comes down to establishing site authority, improving content accuracy and ensuring information is aligned with authoritative consensus. "Mobile Both robots and humans want you to be clear, be concise, provide accurate information, get to the point, avoid jargon and cover subtopics.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28