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A Simple Approach to Document Your Content Marketing Strategy

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When I take the stage telling marketers in Finland and the United Kingdom to slow down, to choose channels carefully, possibly desert publishing on some social media sites , and to simplify their strategies, I often get pushback. For everyone else, you can use this to help you document a content marketing strategy that you can present to your team and continue to refine. only one).

Interesting content marketing trends to watch for in 2017


Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Document the concept. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. CMI’s statistics showed an increase in documented strategies year over year and that trend should continue as businesses start to take content more seriously.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site owner needs and translate those needs into specifications that web developers (the techies!) The solution is a written web site project plan.

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Optimizing your site information architecture (IA) for Panda


In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. We also made sure it was the only cloud-related site with a link from the home page. Conclusion.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. But B2B companies will need to invest.

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

We need information to survive. recently attended a day all about Information Architecture (IA) put on by Akendi. well-structured site or app can be a real differentiator for your customers, especially with eCommerce or where you have a large number of products. IA is the structural design of shared information environments. Humans are ‘informavores’ after all.

Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies


You might be familiar with the concept of content style guides , which align members of a company on all the grammar and punctuation rules they should follow. It's a manual that sets the design standards for a company's brand identifiers, like documents and signage. what can you find in the digital style guides of influential companies like Apple, Google, and Starbucks?

Which Social Networking Sites Are Best Designed for B2B Sales?

WindMill Networking

Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales , we need to first answer the question … “Why should I be active, and invest my time, on any of these social networking sites to begin with?” If your goals include: Being found by others who are in need of your services. B2C companies do very well if they do it right.

Rebranding Your Company? How NOT to Kill Your SEO in the Process


It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. Confirm that you have administrator access to the site in Google Analytics. Back up.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. But B2B companies will need to invest.

Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine

Savvy B2B Marketing

To craft your statement, use this formula: (Company name) (makes/provides) (products/solutions) (that deliver) (concrete benefits). Concise information broken into short paragraphs with sub-heads and bulleted lists is ideal. If you have a lot of technical details and documentation, put it in a white paper, solution brief or case study – and link out to it from the web page. 3.

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12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

Problems resulting from a lack of skill on your WordPress website update team that we’ve seen include a site hard to maintain and optimize because it was clumsily customized, and another site that is not “responsive” (viewable or “responsive” on all mobile devices) because the developer overrode the responsive features of the template that was used.

Handing Over the Keys to Your Company Blog: An Experiment


So why choose to do something like we did -- hand over control of something as important as our company blog? This one should be fairly obvious, but you need to be able to put all your trust in the people you choose to take over your company blog. For our guest contributor week, we put together a document that outlined the whole project. What does your company do?

Capturing the Voice of Your Customer for B2B Video


We just don’t know how to find them and document them.” Big corporations have marketing people on staff who do nothing but discover and document the Voices of Their Customers. They feel comfortable in telling me what they really think because I’m a third party – not a company insider. People will say things over the phone that they wouldn’t dream of putting in an email, text message or social media site. The information I gather is both positive and negative, but even the negative (or maybe especially the negative) info is valuable. We get it!

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. But B2B companies will need to invest.

SiteTrail: A New Tool for Web Site Analytics and Competitive Research


SiteTrail is a free all-in-one Web site analysis tool that lets you easily take a snapshot of any competitor Web site, or your own. SiteTrail pulls together all the information available about a Web site or domain name and assembles it into an easy-to-understand report. Content: Determine the top key words for any site. Are any of you currently using SiteTrail ?

Will Your Website Help Your Manufacturing Company Grow in 2014?


But is your website well-positioned to help your company be a part of this growth? 56% of industrial professionals don’t contact a vendor until at least the comparison and evaluation stage of the buying cycle, so it’s important to make sure that you have all the information they’re looking for. Besides the usual product and service pages that share specifications and other important information, there are many other pieces of content that your website needs. timeline of important milestones in your company’s history can satisfy this need. economy grow in 2014.

20 Ways to Generate ROI from a Corporate Blog


And another  recent study from McKinsey concluded that, whether you can directly measure ROI or not, companies that embrace social media are more profitable than those who don’t, and “those that fail to implement social media could be making a “critical mistake”.&#. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself.

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How to lose a B2B sale in 4 ways… and how not to!

Integrated B2B

In B2B, missteps can sow enough seeds of doubt in the minds of potential or existing customers to make them lose faith in your brand, question your professionalism, or simply click away from your site. If your site doesn’t seem to be generating enough love, ask yourself whether any of these problems might be affecting its appeal: 1.  Take your website, for example. Lost sales.

How to enhance information absorption for your white paper?

Connect the Docs

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

should follow is this: Be the boss of your own information. What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. That company set up their Google Analytics account under THEIR email and name and then gave Client #1 admin rights. Oh, did I mention we were in the middle of a site redo?

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How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Use a Social Sharing Site to Host Your B2B White Paper. One of the best ways we’ve found is by uploading it to a document sharing community site. Google indexes Scribd documents really quickly.

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The 7 Building Blocks of a Solid Content Marketing Plan


According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Below we’ve outlined a few challenges that arise during the planning process, and discuss actionable ways to overcome them so you can get started on putting together a documented strategy. 1.

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How Do You Choose a Blog Platform?

Writing on the Web

In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. is a commercial site where you can host your own blog for free, but it has limitations. You can’t run a membership or eCommerce site unless you upgrade. Which is best? Author Bio.

The 9 Circles of B2B Marketing Hell


For many companies, a good mix of both is the marketing sweet spot. Then, use that information to run A/B tests, optimize the routes that are converting, and provide a better user experience for site visitors. Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content?

Google to Businesses: You Have Until April 21st to Get Mobile Friendly


It should be noted that Google telegraphed this move to mobile-friendly rankings several months ago, when in November of last year the company announced it would start including a “mobile-friendly label” to its mobile search results. As such, the company is beholden to provide quality, relevant experiences to its end users. Dang…. Some Mobile-Friendly Advice. Image courtesy of Google.

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What to Consider Before Your Web Site Launch or Redesign

Savvy B2B Marketing

David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. How has B2B site development evolved over the past year or two? A. Many companies start off by relying on internal resources to generate the content.


7 Content Marketing Mistakes Costing You Time and Money


While some companies do struggle with content marketing, there are others who are simply knocking it out of the park. Something you should do, and a company that’s doing it. 1. If you didn’t work at your company, would you read or share the content you publish? They do even better if they have a documented editorial statement, too. Not sure how to get that information?

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Name to fame: Strategizing your company title

Vertical Response

Plans for your new company are underway, but a great name for your venture still hasn’t sprung to mind. That’s troubling since it can be daunting to find a catchy, meaningful, attention-grabbing moniker that will stand the test of time and cast your company in an all-positive light. The criteria for the perfect company name are mind-boggling. Stand out. All rights reserved.

Mid-Year Marketing Check-In with Measurement


First, gather your marketing plans, strategy reports, goal sheets and any important information that shares 2016 marketing initiatives: online and offline. These documents may have been developed by your marketing agency or internal stakeholders; make sure you’re looking at all planning documents including vendors or otherwise. Which sites are sending you the most traffic?

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. However, it’s shocking to see how many company websites miss this simple point. Of the sites I see with sharing buttons, less than half of them have properly optimized their tweet button, which could be killing a lot of social shares. Is there a title?

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10 Simple SEO Basics for Better Rankings


The days of trying to con the search algorithms, and trying to make sites primarily for search engine bots are over. Here are the three important steps: Make sure every page on your site has a unique title tag. If your site’s bounce rate is higher than that, don’t worry: Most blogs get about an 80% bounce rate. Use your company name as the anchor text. Bupkis! Way over.

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A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada. The paper develops a new behavioral model of information seeking on the Web by combining theoretical elements from information science and organization science. The model was tested, in a preliminary way, during the first phase of a study of how managers and IT specialists use the Web to seek external information as part of their daily work. Table 1.

Social Media Policy for Employers: 6 Additional Key Policies To Update

WindMill Networking

Are all of your companies policies as up to date as your social media policy? So, your company has promulgated a workplace social media policy , and believes that the policy is state-of-the-art.  Your company has probably worked hard to get its social media policy compliant with current standards.  in publishing such information.  Social media is everywhere. 

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The Importance of Google and Mobile-First Indexing


To make results more useful, Google has begun delving into mobile-first indexing; while the search index will soldier on as a single index of apps and websites, Google’s algorithms are looking to the future by primarily using the mobile version of a site’s content to rank pages from that site. With regard to SEO, this has really transitioned from a technical skill to an art.

Schema & Microdata: An Overview


Metadata” is information that tells what data is about; i.e., data about data. The result would be that search engines (and other systems) could more easily and accurately understand what a website was about, and information could be more findable. Over 10 million sites use to markup their web pages and email messages.”. It had become a bit of the Wild Wild West.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

Having a written (or documented) content marketing strategy makes it easier to succeed. One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy. Gather Information Sources.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Home > Publications & Products. > Information Outlook Online. > Information Outlook Online. > 2001. > June 2001. > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. 5, N0. 6, June 2001. Information Literacy in the Workplace. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. Information overload. Information fatigue syndrome. Information. Information. Information.


Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Companies with a documented content strategy are much more likely to be very or extremely effective (36 percent) than those without a documented strategy (11 percent).” – LinkedIn Technology Marketing Community. On the organizational level, we have well-structured documents (editorial calendars, buyer personas, etc.) Annual growth in unique site traffic is 7.8x