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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site owner needs and translate those needs into specifications that web developers (the techies!) The solution is a written web site project plan.

Sites 48

Optimizing your site information architecture (IA) for Panda

Biznology

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. We also made sure it was the only cloud-related site with a link from the ibm.com home page. Conclusion.

Sites 30

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites

Hubspot

It's a good look for them to publish a diversity of voices and opinions on their site -- not to mention more articles means more indexed pages, which can be a boon for a site's SEO. Before you submit anything, remember to spend time reading through the site to get a good idea of the topics and formats they like to publish. They can't make publishing guarantees. 6) Fast Company.

Sites 53

Name to fame: Strategizing your company title

Vertical Response

Plans for your new company are underway, but a great name for your venture still hasn’t sprung to mind. That’s troubling since it can be daunting to find a catchy, meaningful, attention-grabbing moniker that will stand the test of time and cast your company in an all-positive light. The criteria for the perfect company name are mind-boggling. Stand out. All rights reserved.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. of information.

Rebranding Your Company? How NOT to Kill Your SEO in the Process

Hubspot

It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. Confirm that you have administrator access to the site in Google Analytics. Back up.

Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine

Savvy B2B Marketing

To craft your statement, use this formula: (Company name) (makes/provides) (products/solutions) (that deliver) (concrete benefits). Concise information broken into short paragraphs with sub-heads and bulleted lists is ideal. If you have a lot of technical details and documentation, put it in a white paper, solution brief or case study – and link out to it from the web page. 3.

Handing Over the Keys to Your Company Blog: An Experiment

Hubspot

So why choose to do something like we did -- hand over control of something as important as our company blog? This one should be fairly obvious, but you need to be able to put all your trust in the people you choose to take over your company blog. For our guest contributor week, we put together a document that outlined the whole project. What does your company do?

12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

Problems resulting from a lack of skill on your WordPress website update team that we’ve seen include a site hard to maintain and optimize because it was clumsily customized, and another site that is not “responsive” (viewable or “responsive” on all mobile devices) because the developer overrode the responsive features of the template that was used.

Content Methodology: A Best Practices Report

company’s content across the enterprise. Yet roughly two-thirds of marketers create content without any documented strategy ,1. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Journey site.

Capturing the Voice of Your Customer for B2B Video

acSellerant

We just don’t know how to find them and document them.” Big corporations have marketing people on staff who do nothing but discover and document the Voices of Their Customers. They feel comfortable in telling me what they really think because I’m a third party – not a company insider. People will say things over the phone that they wouldn’t dream of putting in an email, text message or social media site. The information I gather is both positive and negative, but even the negative (or maybe especially the negative) info is valuable. We get it!

SiteTrail: A New Tool for Web Site Analytics and Competitive Research

Marketri

SiteTrail is a free all-in-one Web site analysis tool that lets you easily take a snapshot of any competitor Web site, or your own. SiteTrail pulls together all the information available about a Web site or domain name and assembles it into an easy-to-understand report. Content: Determine the top key words for any site. Are any of you currently using SiteTrail ?

Will Your Website Help Your Manufacturing Company Grow in 2014?

Fathom

But is your website well-positioned to help your company be a part of this growth? 56% of industrial professionals don’t contact a vendor until at least the comparison and evaluation stage of the buying cycle, so it’s important to make sure that you have all the information they’re looking for. Besides the usual product and service pages that share specifications and other important information, there are many other pieces of content that your website needs. timeline of important milestones in your company’s history can satisfy this need. economy grow in 2014.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

And another  recent study from McKinsey concluded that, whether you can directly measure ROI or not, companies that embrace social media are more profitable than those who don’t, and “those that fail to implement social media could be making a “critical mistake”.&#. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself.

ROI 77

How to lose a B2B sale in 4 ways… and how not to!

Integrated B2B

In B2B, missteps can sow enough seeds of doubt in the minds of potential or existing customers to make them lose faith in your brand, question your professionalism, or simply click away from your site. If your site doesn’t seem to be generating enough love, ask yourself whether any of these problems might be affecting its appeal: 1.  Take your website, for example. Lost sales.

Staffing and Launching Your Content Marketing Program

and information. companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. give you information you can’t find anywhere else on the. guiding light, the document that keeps you in check, inspires you, and protects your content from market- ing’s shadow. All rights reserved.

7 Content Marketing Mistakes Costing You Time and Money

Act-On

While some companies do struggle with content marketing, there are others who are simply knocking it out of the park. Something you should do, and a company that’s doing it. 1. If you didn’t work at your company, would you read or share the content you publish? They do even better if they have a documented editorial statement, too. Not sure how to get that information?

Cost 117

Mid-Year Marketing Check-In with Measurement

Act-On

First, gather your marketing plans, strategy reports, goal sheets and any important information that shares 2016 marketing initiatives: online and offline. These documents may have been developed by your marketing agency or internal stakeholders; make sure you’re looking at all planning documents including vendors or otherwise. Which sites are sending you the most traffic?

How to enhance information absorption for your white paper?

Connect the Docs

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio.

10 Simple SEO Basics for Better Rankings

Act-On

The days of trying to con the search algorithms, and trying to make sites primarily for search engine bots are over. Here are the three important steps: Make sure every page on your site has a unique title tag. If your site’s bounce rate is higher than that, don’t worry: Most blogs get about an 80% bounce rate. Use your company name as the anchor text. Bupkis! Way over.

SEO 92

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. But B2B companies will need to invest.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Below we’ve outlined a few challenges that arise during the planning process, and discuss actionable ways to overcome them so you can get started on putting together a documented strategy. 1.

Plan 106

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

should follow is this: Be the boss of your own information. What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. That company set up their Google Analytics account under THEIR email and name and then gave Client #1 admin rights. Oh, did I mention we were in the middle of a site redo?

Rules 103

The 9 Circles of B2B Marketing Hell

bizible

For many companies, a good mix of both is the marketing sweet spot. Then, use that information to run A/B tests, optimize the routes that are converting, and provide a better user experience for site visitors. Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content?

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Companies with a documented content strategy are much more likely to be very or extremely effective (36 percent) than those without a documented strategy (11 percent).” – LinkedIn Technology Marketing Community. On the organizational level, we have well-structured documents (editorial calendars, buyer personas, etc.) Annual growth in unique site traffic is 7.8x

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. But B2B companies will need to invest.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

Having a written (or documented) content marketing strategy makes it easier to succeed. One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy. Gather Information Sources.

Schema & Microdata: An Overview

Act-On

Metadata” is information that tells what data is about; i.e., data about data. The result would be that search engines (and other systems) could more easily and accurately understand what a website was about, and information could be more findable. Over 10 million sites use Schema.org to markup their web pages and email messages.”. It had become a bit of the Wild Wild West.

Social Media Policy for Employers: 6 Additional Key Policies To Update

WindMill Networking

Are all of your companies policies as up to date as your social media policy? So, your company has promulgated a workplace social media policy , and believes that the policy is state-of-the-art.  Your company has probably worked hard to get its social media policy compliant with current standards.  in publishing such information.  Social media is everywhere. 

Trade 16

How Do You Choose a Blog Platform?

Writing on the Web

In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. WordPress.com is a commercial site where you can host your own blog for free, but it has limitations. You can’t run a membership or eCommerce site unless you upgrade. Which is best? Author Bio.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. But B2B companies will need to invest.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Use a Social Sharing Site to Host Your B2B White Paper. One of the best ways we’ve found is by uploading it to a document sharing community site. Google indexes Scribd documents really quickly.

18 of the Best Personal Websites We've Ever Seen

Hubspot

And with 53% of employers reporting that the resume alone did not provide enough information to determine if the candidate would be a good fit, that storytelling element can really help to improve your odds. Unlike a standard resume document, Sheng's website makes it easy for him to include logos and clickable links that allow his software engineering and web development skills to shine.

Google to Businesses: You Have Until April 21st to Get Mobile Friendly

Synecore

It should be noted that Google telegraphed this move to mobile-friendly rankings several months ago, when in November of last year the company announced it would start including a “mobile-friendly label” to its mobile search results. As such, the company is beholden to provide quality, relevant experiences to its end users. Dang…. Some Mobile-Friendly Advice. Image courtesy of Google.

Mobile 138

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. However, it’s shocking to see how many company websites miss this simple point. Of the sites I see with sharing buttons, less than half of them have properly optimized their tweet button, which could be killing a lot of social shares. Is there a title?

Dwell 113

Name to fame: Strategizing your company title

Vertical Response

Plans for your new company are underway, but a great name for your venture still hasn’t sprung to mind. That’s troubling since it can be daunting to find a catchy, meaningful, attention-grabbing moniker that will stand the test of time and cast your company in an all-positive light. The criteria for the perfect company name are mind-boggling. Stand out. All rights reserved.

What to Consider Before Your Web Site Launch or Redesign

Savvy B2B Marketing

David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. How has B2B site development evolved over the past year or two? A. Many companies start off by relying on internal resources to generate the content.

URL 2

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication.

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Keywords and phrases used in site search on your website. There is a place for product information in white papers, of course. Solve a real problem.

Paper 129

A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada. The paper develops a new behavioral model of information seeking on the Web by combining theoretical elements from information science and organization science. The model was tested, in a preliminary way, during the first phase of a study of how managers and IT specialists use the Web to seek external information as part of their daily work. Table 1.