| |  Companies + Document + Information + Sites |
| Page 1 of 4 | Previous | Next | BIZNOLOGY JUNE 6, 2012  Optimizing your site information architecture (IA) for Panda In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. Photo credit: Wikipedia. No one goes looking for white papers. | SAVVY B2B MARKETING DECEMBER 15, 2009  What to Consider Before Your Web Site Launch or Redesign David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. How has B2B site development evolved over the past year or two? Many companies start off by relying on internal resources to generate the content. | | | | | |
| BUZZ MARKETING FOR TECHNOLOGY JUNE 27, 2008 A Behavioral Model of Information Seeking on the Web Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada. The paper develops a new behavioral model of information seeking on the Web by combining theoretical elements from information science and organization science. The model was tested, in a preliminary way, during the first phase of a study of how managers and IT specialists use the Web to seek external information as part of their daily work. Table 1. | CONNECT THE DOCS MARCH 11, 2010  How to enhance information absorption for your white paper? Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio. | WRITESPARK FEBRUARY 2, 2010  E-books: More Than a New Marcom Fashion Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. Instead, e-books are truly a new document type for marketing communications, one that deserves the same careful planning, effective design, and quality copywriting as any other sales material. Deli.cio.us) and microblogging sites (e.g., | BUZZ MARKETING FOR TECHNOLOGY JUNE 27, 2008 Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com Search The Site. Information Technology. Information Technology. Have you folks spent much time online at these sites? Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. Computer Literacy Doesn't Mean Information Literacy, Report Says. But that doesn’t make them information literate. meant to write information literate in the internet world. | | | | | | | |
| -
SAVVY B2B MARKETING | THURSDAY, AUGUST 18, 2011  Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine
To craft your statement, use this formula: ( Company name) (makes/provides) (products/solutions) (that deliver) (concrete benefits). Concise information broken into short paragraphs with sub-heads and bulleted lists is ideal. If you have a lot of technical details and documentation, put it in a white paper, solution brief or case study – and link out to it from the web page. Give your prospects just enough information to get them to the next step, then make it REALLY EASY for them to take it. So what’s going on? Not stating what you do. ” 2. MORE >> -
SOCIAL MEDIA B2B | MONDAY, JULY 12, 2010 Mobile Sites for B2B BlackBerry Users
In previous posts, I explored BlackBerry apps that help B2B marketers , B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. Mobile web usage is expected to overtake desktop usage by 2015 , and companies are beginning to make sure their websites provide a comparable experience. B2B BlackBerry users can leverage mobile sites to better utilize their phones’ browsers, with or without a huge selection of apps. Almost all major news site now have mobile versions, including business publications. Video. MORE >> -
WWW.BRAINSHARK.COM | MONDAY, JANUARY 28, 2013 Does Video Marketing on Pinterest Make Sense for B2B Companies?
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Entire Site. Home Ideas Blog Brainshark Articles Does Video Marketing on Pinterest Make Sense for B2B Companies? Does Video Marketing on Pinterest Make Sense for B2B Companies? Retail product categories like “jewelry” or “shoes” are among the most popular on Pinterest, and many retailers have swarmed to the site as a result. Site Map. Company Store. Company. Ideas Blog. Search. SEE A DEMO TRY IT FOR FREE. Tweet. MORE >> -
WRITESPARK | TUESDAY, OCTOBER 28, 2008 When the Draft has "Problems"
Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document? Go ahead and have that conversation with the subject expert to identify what is really "wrong" with the document. Maybe the only problem with the draft is that it just doesn't reflect the latest product information or changes in marketing strategy. In this case, it is easy to identify how the draft can be revised to reflect the new information. Appeal to a higher power: The person's manager or a company executive. MORE >> -
MARKETRI | THURSDAY, SEPTEMBER 1, 2011  SiteTrail: A New Tool for Web Site Analytics and Competitive Research
SiteTrail is a free all-in-one Web site analysis tool that lets you easily take a snapshot of any competitor Web site, or your own. SiteTrail pulls together all the information available about a Web site or domain name and assembles it into an easy-to-understand report. Its analysis information ranges from traffic patterns to social media stats and potential for ad revenue. SEO: Determine how well a site is optimized, including information about indexed pages for the major search engines and backlinks. Are any of you currently using SiteTrail ? MORE >>
- How To Create A Know-It-All Company - CIO.com - Business Technology Leadership BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Sales Team Enablement Content: Are You Prepared? WWW.BRAINSHARK.COM | FRIDAY, MARCH 8, 2013
- Are Your Marketing Messages Aligned with Sales Conversations? [Q&A] WWW.BRAINSHARK.COM | THURSDAY, MAY 30, 2013
- 20 Ways to Generate ROI from a Corporate Blog WEBBIQUITY | TUESDAY, MAY 10, 2011
- How to Use a Survey to Deliver 4 Powerful Content Assets WWW.BRAINSHARK.COM | MONDAY, JANUARY 28, 2013
- Top Eight Reasons B2B Marketers Use Content Curation MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, DECEMBER 5, 2011
- How To Optimize Your B2B White Papers For Google PWB MARKETING BLOG | THURSDAY, OCTOBER 27, 2011
- Five Mega-trends: How Social Media is Transforming Government GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 4, 2011
- 10 Video Marketing Content Ideas that Anyone Can Use WWW.BRAINSHARK.COM | MONDAY, JANUARY 28, 2013
- Personal Knowledge Management BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- How To Build An Online Community LEADER NETWORKS | TUESDAY, NOVEMBER 16, 2010
- 3 Models for Gating Lead Generation Content on Your Website THE POINT | TUESDAY, DECEMBER 18, 2012
- Website Content Must Address What’s Keeping Engineers up at Night INDUSTRIAL MARKETING TODAY | WEDNESDAY, SEPTEMBER 21, 2011
- 12 Benefits of Blogging for B2B Marketers B2B MARKETING TRACTION | TUESDAY, MARCH 27, 2012
- Social Media Success Story TRADESMEN INSIGHTS | WEDNESDAY, JULY 28, 2010
- 22 Effective SEO Tips to Optimize Your B2B Website PWB MARKETING BLOG | FRIDAY, SEPTEMBER 9, 2011
- Never Waste an Opportunity: The Value of Lead Nurturing TOMORROW PEOPLE | MONDAY, MARCH 5, 2012
- Data smog: newest culprit in brain drain BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008
- How to create social media metrics that matter GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 8, 2011
- 9 Key Points About Google+ Pages for Business for the B2B Marketer KOMARKETING ASSOCIATES | MONDAY, APRIL 2, 2012
- When employees go wild on social media GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 4, 2012
- Google+ for SEO? Don’t Focus on Your Brand Page! DIGITAL B2B MARKETING | THURSDAY, JANUARY 19, 2012
- Designing Web-Based Communities for Professionals LEADER NETWORKS | THURSDAY, MARCH 18, 2010
- Grow Your Wiki BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- How to Measure Digital Marketing With Observer Effects BIZNOLOGY | WEDNESDAY, JUNE 5, 2013
- PKM and the Organization - Pollard BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- 8 Questions To Help You Define Your Content Strategy B2B MARKETING INSIDER | THURSDAY, JUNE 6, 2013
- JOLT - Journal of Online Learning and Teaching BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JUNE 23, 2008
- A 3-Point 'Recycling' Framework For B2B Thought Leadership: Repurpose, Repackage, Refine. CK'S B2B BLOG | SATURDAY, MAY 22, 2010
- Want to Build a B2B Community? Twitter Chat Offers Advice and How. B2BBLOGGERS | SUNDAY, AUGUST 22, 2010
- Designing Metrics for Online Customer Communities LEADER NETWORKS | THURSDAY, AUGUST 18, 2011
- Thanksgiving Recipe: Social Media Soup LEADER NETWORKS | FRIDAY, NOVEMBER 16, 2012
- 47 Essential Social Media Tools for Content Marketers JUNTA 42 | WEDNESDAY, FEBRUARY 1, 2012
- Social Media Use by Job Function Stats – Indicates Need to Change. FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 20, 2010
- B2B Social Media Example: GE MarkNet SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 10, 2011
- Oracle’s Social Media Policy PAUL GILLIN | THURSDAY, JULY 8, 2010
- Why NOT to Publish an Audio or Video Transcript WRITESPARK | TUESDAY, JANUARY 19, 2010
- The Death of Website Design TOMORROW PEOPLE | WEDNESDAY, MARCH 21, 2012
- How To Create Social Media Soup: A Recipe For Disaster LEADER NETWORKS | WEDNESDAY, DECEMBER 1, 2010
- From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
- Your corporate website needs to become a trap BIZNOLOGY | TUESDAY, FEBRUARY 5, 2013
- 42+ Social Media Marketing Tools JUNTA 42 | TUESDAY, JUNE 2, 2009
- 78 Questions to Ask Before Launching a Blog SAVVY B2B MARKETING | THURSDAY, JANUARY 21, 2010
- Effective SEO done very simple with Content Creation like Blogging INBLURBS | THURSDAY, OCTOBER 20, 2011
- Content Strategy Visualized – The Blog Tree Sprouts New Growth B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 22, 2011
- 20 (More of the) Best SEO Guides, Tips and Insights of 2011 WEBBIQUITY | MONDAY, FEBRUARY 13, 2012
- How to Save the World - PKM An Update BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- B2B Marketing Best Practices for Pinterest KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 6, 2012
- If you do just one analysis for your business… GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 15, 2012
- 5 More Tips to Better Website Conversion Rates: Part Two B2B WEB STRATEGY | TUESDAY, NOVEMBER 27, 2012
- eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE) BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- The Ultimate Glossary: 101 Social Media Marketing Terms Explained HUBSPOT | WEDNESDAY, JUNE 23, 2010
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- Live Blog: Lotusphere 2012 Opening Session PAUL GILLIN | MONDAY, JANUARY 16, 2012
- 16 case studies prove ROI of mobile marketing BIZNOLOGY | MONDAY, FEBRUARY 18, 2013
- 7 Places You Need to Publish Content on Your Website (Beyond Your Blog) HUBSPOT | FRIDAY, MARCH 16, 2012
- How Social Media Feeds your Online Marketing Machine B2B MARKETING TRACTION | WEDNESDAY, AUGUST 31, 2011
- Oracle’s Updated Social Media Policy PAUL GILLIN | WEDNESDAY, NOVEMBER 24, 2010
- BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 7, 2012
- Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric SAVVY B2B MARKETING | MONDAY, MARCH 22, 2010
- 6 steps to writing a better Request for Proposals, a primer CONFLUENT FORMS | FRIDAY, JUNE 19, 2009
- IBM SJ 45-4 | Ethnographic study of collaborative knowledge work BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- How To Create Killer Content: Speak To A Customer B2B MARKETING INSIDER | THURSDAY, JANUARY 13, 2011
- 5 Ways to Use Social Media in Marketing Automation LEADSLOTH | WEDNESDAY, FEBRUARY 17, 2010
- What Types of Video Marketing Content Work Best for Pinterest? WWW.BRAINSHARK.COM | WEDNESDAY, JANUARY 30, 2013
- The Ultimate Glossary: 120 Social Media Marketing Terms Explained HUBSPOT | FRIDAY, DECEMBER 30, 2011
- Social Media is Simpler Than You Think WEBBIQUITY | MONDAY, MARCH 29, 2010
- 33 Phenomenal Content Marketing and Copywriting Guides and Tips WEBBIQUITY | TUESDAY, APRIL 23, 2013
- Your Testing Program: Smart Ways to Get Your Team On Board BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 10, 2013
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- Chase Those Customer Stories – Before Treasured Contacts Leave! STORIES THAT SELL | TUESDAY, OCTOBER 25, 2011
- B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering) CK'S B2B BLOG | SUNDAY, JULY 4, 2010
- IBM’s Beck: Social Business is About Enablement, Not Control PAUL GILLIN | TUESDAY, APRIL 24, 2012
- A reading list for aspiring knowledge workers. Future Tense: BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 9, 2008
- Taking Your Website to the Next Level: Getting your Website Built LOOPFUSE | FRIDAY, NOVEMBER 12, 2010
- 40 Essential SEO Terms Marketers Should Know [Glossary] HUBSPOT | MONDAY, DECEMBER 12, 2011
- What Can We Learn from 7 Awesome Corporate Blogs? DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- 8 Traits of Sales-Win Stories STORIES THAT SELL | THURSDAY, FEBRUARY 10, 2011
- Five Digital Media Marketing Lessons in Sandy’s Eye BIZNOLOGY | FRIDAY, NOVEMBER 9, 2012
- 5 Critical Roles that Need SEO Skills BIZNOLOGY | MONDAY, DECEMBER 31, 2012
- Laugh and Learn featuring @fearlesscomp | Episode 26 – Google Wave FEARLESS COMPETITOR | FRIDAY, MAY 13, 2011
- Infusionsoft: Impressive Marketing Power for a Very Low Price CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 12, 2009
- Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy GREAT B2B MARKETING | TUESDAY, FEBRUARY 5, 2013
- How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template] HUBSPOT | WEDNESDAY, JANUARY 2, 2013
- Consider SEO Beyond Your B2B Website SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 23, 2010
- The Ultimate List of The Best WordPress eCommerce Plugins WEBBIQUITY | WEDNESDAY, OCTOBER 10, 2012
- Best Cool Web Tools of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
| |
Crimson Marketing