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Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

However, just 53% claimed that they have a documented content management strategy in place that they can turn to for reference. Although these percentages are not overwhelmingly large, 39% said that their content marketing team is increasing in size, suggesting that some companies are expanding in this area.

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Only 41% Of Tech Marketers Have a Documented Content Marketing Strategy

KoMarketing Associates

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy. However, there is still room for improvement.

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Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

However, those who document their strategies are far more likely to achieve their top objectives. However, marketers who have a documented strategy are 538 percent more likely to report success than those who do not. CMOs, Marketing Success and Company Performance. About 43 percent report lackluster results.

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Google tells antitrust judge government trying to punish company for Search success

Martech

The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. The post Google tells antitrust judge government trying to punish company for Search success appeared first on MarTech. Google accused the U.S. antitrust law. antitrust law. Get MarTech!

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Marketers sink time into primary research, testing and documentation. We rely on titles, company size and industry to define personas – but there is so much more! Developing & utilizing Personas is hard work! We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy.

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How Using a Document Library Can Improve Your Sales Process

Hubspot

According to Seismic , when deciding between two options 90% of customers are more likely to buy from the company that provides the most relevant information. In fact, sales reps spend up to 15% of their time on administrative tasks including responding to emails and looking for resources and documents. Uploading a Document to HubSpot.

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Adventures in Teamlancing Part 8: Documenting and Reporting the Highs and Lows

ClearVoice

article sharing my experiences on the topic and the part where I wrap things up, which makes it extra convenient that the subject of this column is, in fact, how to document your work — either for your clients or yourself. Instant recap : Create an easily sharable document (Google Doc works best for this) and use it as your weekly template.