Lenny's Newsletter

AUGUST 22, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop. Growth, as a function, is only a decade old.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Webbiquity

FEBRUARY 7, 2023

Whether making a purchase, signing up for a newsletter, or sharing your content with their network, combining storytelling and data can help you stimulate action from your audience. While it was meant for our readers, it got picked up by many prominent publications, which drove additional traffic to us.” Find your story.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. media strategies across ideation, production, and distribution. Group Nine Media posts social video from two of its sites, The Dodo and Now This, on Twitter, Facebook, and Instagram. Be patient with your audience. Choose your public figures carefully.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

markempa

MAY 6, 2012

Establish monthly newsletters. The newsletters focus on helping them take their careers to the next level. Newsletters include articles on how to interview candidates, check references and general management tips. Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. This included the following tactics.

Lead Scoring 120

Lead Scoring Lead Ranking Traffic Newsletter 120

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Company news announcements. Twitter also allows live streams with multiple hosts, and Instagram does live streaming as well. Email Newsletters. We found the following: Average post reach more than doubled for live videos.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

New North

AUGUST 29, 2023

Are you searching for B2B lead generation companies to help fill the gap? What should you be looking for when analyzing B2B lead generation companies? Companies must innovate to generate leads and drive sales to stay competitive. Creating content that is both enlightening and engaging can help companies.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Huptech Web

DECEMBER 14, 2023

It enables companies to comprehend thе consеquеncеs or advantages of decisions. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. In businеssеs, data is thе kеy factor in dеcision-making. Without thеsе numbеrs, your brand is nothing but a thеory.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. It can drive traffic to your blog, serve as a credible source of information, and even help you establish brand authority. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Contently

APRIL 23, 2020

When done well, it amplifies your traffic across all other organic channels. We all get too many emails from brands, in part because it’s one of the toughest things for companies to manage. How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

nDash

APRIL 27, 2021

One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Let’s dive into ten reasons companies need a written content strategy and four tips for developing this information. 10 Reasons Companies Need a Written Content Strategy. However, that isn’t the case.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc., Keep the love coming! ?

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

MKT1

JULY 19, 2022

Content can be: spreadsheet templates, calculators, guides, trend reports, data studies, tactical guides on specific topics, Q&As, webinars, video series, podcasts, examples, twitter threads, polls and results, combinations of the above, etc. What has the potential to drive a lot of traffic?

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Generate a creative Twitter thread about [topic]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. What are the best ways for B2B companies to find influencers to collaborate with?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. That means LinkedIn, Twitter, TikTok… wherever they spend their time, that’s where you need to be.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

EveryoneSocial

DECEMBER 17, 2020

If you have perused the EveryoneSocial website, you’ll end up learning quite a few things about our company and product: We are a leading employee advocacy platform that keeps employees informed, creating, and sharing content — no matter where they are working. We work with some of the biggest companies in the world (i.e.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

nDash

JULY 30, 2020

In a situation where content supply is exponentially exploding while content demand is flat, we would predict that individuals, companies, and brands would have to ‘pay’ consumers more and more just to get them to see the same amount of content.”. How We Increased Blog Traffic by 400% in 5 months with Zero Budget”. “How

Paid Content 52

Paid Content Promotion B2B Content 52

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. What this does is create a campaign in your analytics under traffic sources > sources > campaigns.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Kevin Indig

JUNE 19, 2023

Companies could, for the first time, consider taking their sites off of Google. Because why still be on Google when you don’t get traffic because Google uses your content for direct answers? Remember the last sentence because we’ll return to it in the next article. Can I just read the content, please?

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Contently

MARCH 26, 2021

Even Uber, one of the world’s most technologically sophisticated companies, recently found itself defrauded out of $100 million in wasted ad spend. The marketers at these companies who discovered this waste and made a change are brave as hell. Promoting your virtual events on LinkedIn or in industry newsletters.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Content Standard

MAY 3, 2018

Here’s a look inside the criteria and priorities that Facebook, Instagram, Twitter, and LinkedIn use to surface content and updates in users’ personal feeds and search results—and what it all means for your social media strategy. Twitter Puts Personal Relevance Before Timeliness.

Social Media 99

Social Media Work Management Media Lead Ranking 99

Contently

DECEMBER 5, 2016

Unfortunately, figuring out how to scale your content efforts is a much more measured activity, especially when your VP of finance doesn’t see how a hoverboard and 17 GoPros will help the company sell more software. ” Basically, as you create and distribute more content, your audience naturally grows. Paid: 60,000. .”

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

MLT Creative

FEBRUARY 1, 2011

Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Try some of these methods to drive repeat traffic to your B2B website: Be consistent with your company’s brand. Use the same colors, logo, tagline, etc.

Traffic 40

Traffic B2B Marketing Paid Search Agency Advertising Agencies 40

Content Marketing Institute

FEBRUARY 2, 2018

You ask yourself, “What does this company do to create great content? Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. That said, we’ll still cover a hot topic that can generate a big spike of traffic in the first few weeks mainly from social sharing.

Process 111

Process Lead Ranking Content Marketing Planning 111

Content Marketing Institute

NOVEMBER 6, 2018

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. Subscribe to our newsletter? joderama #socialmedia Click To Tweet.

Planning 111

Planning Social Media Template Marketing Plans 111

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. This is unfamiliar territory for you and your company. How is the content going to be distributed? All of the above?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Allocation 100

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. And most importantly, is it actually the right channel to publish or distribute your branded content? So what is Medium, exactly? A platform? A publisher?

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences. Click here to share it on Twitter.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

EveryoneSocial

FEBRUARY 23, 2021

In this short guide, I’ll cover the best digital marketing channels your company should focus on today. These channels help your company build relationships with audiences and educates them about why your business is useful to them. What are your overall company goals? Understanding Digital Marketing Channels. Social Media.

Paid Content 52

Paid Content Advertising Channels Paid Search Agency Budget Programs 52

Unbounce

MAY 24, 2021

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels. See where we’re going here?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Anyword

APRIL 4, 2019

Every month we release new data along with relevant insights on content distribution. BuzzFeed’s commerce business drove more than $250 million in transactions in 2018 and made the publisher a top-five referrer of traffic to Amazon. Even Twitter joined the club, launching its own podcast this month. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. How Does Digital Marketing Work for a B2B Company? Our Services. See Our Work. Who We Are.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Optinmonster

FEBRUARY 5, 2020

By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. Buffer is an excellent resource for both small and medium-sized companies because their pricing is flexible. Let’s jump in!

Marketing Automation Services 101

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 101

Hubspot

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. Content Marketing. Event Marketing. Guerrilla Marketing. Inbound Marketing. Neuromarketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101