Contently

APRIL 6, 2023

A buyer persona is a detailed profile of a company’s ideal customer. Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The trick here is to only include information that’s actually important to know.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

EveryoneSocial

NOVEMBER 6, 2018

As corporate organizations get more digital and employees have access to mass information, the concept of knowledge sharing becomes critical. It might seem obvious why knowledge sharing is important, but not all companies get it or even focus on it. Yet, knowledge goes beyond just information. Collaboration and feedback.

Companies 95

Companies Trade Show Distribution Organic Leads 95

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. The first step in finding the right online video platform for you is to figure out what your needs are as a company.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. The massive appeal of these sites is due to the range of features they offer. Websites for all types of interests are available, whether you’re more visually inclined, or enjoy interactive sites. Does it align with your brand?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. Are social media companies responsible for the content published on their networks -- especially when that content is factually incorrect? 65% of People Think Social Media Sites Should Remove This Content. The Current Climate. The Content Itself.

Social Media 56

Social Media Media Content Validation 56

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. Video White Papers Show Off Companies. What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Data can be lost in many ways, but it is preventable: 1.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. If visitors spend time on a site, it usually indicates they are finding what they need on it.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Marketing Insider Group

MARCH 25, 2020

Make sure they give a good overview of your brand to someone who is unfamiliar with your company. This document should include background information about your organization, including your mission, values, and business goals. It should also include detailed information about who your audience is. Source: [link].

Content Marketing 233

Content Marketing Brand Identity Branding Work Management 233

Vidyard

SEPTEMBER 27, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of User-Generated vs. Produced Videos Per Company by Company Size 1.6

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Moz

JULY 29, 2020

Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. It’s also made information more digestible for colleagues and clients, as they can see everything they need in one place. Posted by brian.ho Share of Voice.

Stats 64

Stats Google API Tagging 64

Leadspace

FEBRUARY 9, 2021

Mature scoring models will take multiple factors into account, such as the lead’s profile information (both at the company and person level) — location, industry, company size, job title/function, etc. Smaller businesses typically start with manual processes, which can grow cumbersome as the company grows. .

Conversion Rate 71

Conversion Rate Lead Ranking Sales Qualified Leads Lead Scoring 71

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. Having a written (or documented) content marketing strategy makes it easier to succeed. Gather Information Sources.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Martech

MAY 18, 2023

LLMs are built on a premise from 1957 by English linguist John Rupert Firth: “You shall know a word by the company it keeps.” OpenAI and other software companies begin by ingesting an enormous corpus of data, including millions of documents, academic papers, news articles, product reviews, forum comments, and many more.

Marketing AI 92

Marketing AI Paid Search Agency Ad Frequency API 92

ClearVoice

APRIL 27, 2022

The code captures information regarding the book’s publisher, title, language, edition, and version. The reality is that if you’re planning to have a formal distribution like Amazon or Kindle, you will need to have an ISBN, or the distribution platform will reserve one for you. Planning to have traditional distribution?

Copyright 97

Copyright Business Amazon Distribution 97

Atomic Reach

MARCH 15, 2019

Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. For example, the insights gained could reveal which content a company should promote and the best ways to do it. That's where content intelligence comes into the picture.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Brandpoint

MAY 18, 2020

And that explains why so many companies now focus on the digital content that works strategically to move customers through the sales funnel as they become increasingly interested in what’s being offered. A shared Google document could be a repository for content ideas and key references from both sides. How aligned is your company?

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. And if there’s a very specialized requirement your company has, can the vendor build it for you?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

seo.co

FEBRUARY 2, 2021

At the same time, 75% of the customers judge a company’s credibility based on their website design , making it imperative to focus on rebranding efforts from time to time. Here are some of the steps that can help you understand the new site dynamics compared to your existing site from an SEO standpoint. Block the New Site.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. CMIContent Click To Tweet. Here’s how.

Research 91

Research Content Marketing Work Management Paid Search Agency 91

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Data can be lost in many ways, but it is preventable: 1.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Animalz blog

APRIL 18, 2023

Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. While some of these problems may take years or decades to untangle, others present immediate concern to companies using generative AI. Biased content.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. For example, it shows your on-site visitors that you have a living resource where you share knowledge, tips, and advice on various topics within your industry. Companies that maintain a blog receive 97% more links to their website. If not (shame on you!),

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. This information will allow marketers to adjust their strategies and make the purchasing experience easier for the consumer. And here’s the kicker: You don’t want to use up half your budget for such a service.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Content Marketing Institute

SEPTEMBER 3, 2018

Then, create a spreadsheet that documents and tracks the following: Your marketing goals. Your plan for gathering this performance information. Whether or not they’re directly involved with your content analytics, it’s critical that content creators understand how their work impacts overarching company goals. Click To Tweet.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

SmartBug Media

JULY 26, 2019

While you define each stage of your customer’s lifecycle and the handoff process between marketing and sales, you’ll need a place to document these definitions. An SLA for marketing and sales documents goals, as well as what each team plans to contribute to those goals. This is where a service-level agreement (SLA) comes into play.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 84

Hubspot

APRIL 12, 2019

Nowadays, with so much critical information saved on our computer systems, we've learned to backup data regularly -- including our email inboxes, our Word documents, our photos, and entire folders of old work. It's typically a ton of data. This is where data deduplication comes in. What is data deduplication?

Enterprise Management 94

Enterprise Management Work Management Marketing Management Bandwidth 94

SmartBug Media

JANUARY 30, 2020

Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. Even with the undeniable benefits of the channel, most companies are forced to fight for channel marketing funds.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Contently

SEPTEMBER 18, 2017

The workshop will give companies a chance to learn how to analyze the tone of their current content and determine if they should shift their brand voice to reach their target audience. We use data at every stage of the strategic development process, so we have a very particular way of collecting information before making recommendations.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Content Marketing Institute

JUNE 19, 2018

Internal links make navigation easy and intuitive while defining the structure and hierarchy of your site. They also distribute link authority throughout your pages. The goal of topic clusters is to demonstrate that your site comprehensively covers a subject – users can find the answer to any subject-related question on your site.

SEO 103

SEO Top of Funnel Lead Ranking Buyer Personas 103

SalesIntel

JANUARY 21, 2022

In that case, you will have a happier and more productive sales staff, which will result in more sales for your company. Buyer Intent data tools provide company-level intent data and contact information for key decision-makers, so you can immediately see your best targets and reach out. More Personalized Targeting From the Go.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

ClearVoice

AUGUST 17, 2020

Whether you want to invest in one quarter or one year, you can enjoy a documented strategy, content plan and analysis of the campaign’s success to evaluate the ROI of your marketing dollars. This strategy then informs your content plan and production. Content distribution shouldn’t be an afterthought. Got products.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Hubspot

JUNE 26, 2019

Below is a quick explainer video: WordStream offers a seven-day trial to those who fill out a contact information form. Cost: $99 (Pro), $199 (Guru), $399 (Business), Enterprise edition varies by company. You can then export this information into a document which could be shared with their team. Cost: Varies by company.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

SmartBug Media

OCTOBER 18, 2019

Some companies only conduct an audit when things are going horribly wrong, but as we all know, an ounce of prevention is worth a pound of cure. Some examples of key marketing objectives include: Increasing company visibility. Company size. Create a detailed document that contains all of your current marketing assets.

Planning 67

Planning Buyer Personas Marketing Management Paid Search Agency 67

Scoop.it

MARCH 18, 2021

Let’s take the example of a marketing software company. Do you agree, disagree, or have additional information that will make it more valuable? Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Upload your own document.

Process 53

Process Optimization Curation RSS 53

B2B Marketing Insights - WE

MARCH 16, 2022

Knowing what keywords match your users search intent or user intent will help guide what content you need to produce on your site. It also provides other information such as the competition level for that keyword. Wordstream – Another paid tool that provides detailed keyword information, including volume and competition.

SEO 98

SEO Practices Best Practices Lead Scoring 98