ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Contently

APRIL 25, 2023

It’s important, however, to evaluate these costs against the potential revenue each new customer could earn for your company to determine ROI. The post Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips appeared first on Contently.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Content Marketing Institute

APRIL 5, 2023

Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required. Continue reading →

Distribution 124

Distribution Marketing & Strategy Content Cost 124

LeanData

MARCH 3, 2021

After all, studies show that 78 percent of customers buy from companies that respond to their inquiries first. Automating your GTM processes with lead distribution saves you critical time and enables your Sales team to connect with more leads, quicker, and drives your team to book more revenue, faster.

Distribution 98

Distribution Practices Lead Scoring Lead Ranking 98

Valasys

OCTOBER 4, 2023

Distribution is the key process in any business. While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results. In this digital era, companies have gut-wrenching competition to upscale their businesses and convert leads.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Content Marketing Institute

MAY 19, 2022

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs. Continue reading →

Distribution 135

Distribution Advertising Channels Best Practices Content 135

Content Marketing Institute

SEPTEMBER 7, 2021

Your content marketing strategy is incomplete without a solid distribution and promotion plan. Continue reading → The post Content Distribution: Everything You Need to Know Right Now appeared first on Content Marketing Institute. This guide walks you through the three phases to get your content in front of your target audiences.

Distribution 133

Distribution Content Planning Promotion 133

ActiveDEMAND

JANUARY 19, 2021

Today, we’ve added in some more features to help accommodate even more ways to distribute leads to salespeople. ActiveDEMAND has very flexible automation on how leads are distributed. Distribute leads to sales based on: Sales territories. We have a LOT of flexibility in distributing leads. Round robin.

Distribution 97

Distribution Features Leads Lead 97

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Exo B2B

NOVEMBER 28, 2023

It’s a distribution system for YOUR content. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. For B2B companies, this means that the rules of the game can suddenly change. You think that’s obvious?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. But you have to make sure it’s distributed effectively.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Content Marketing Institute

MARCH 23, 2021

You need a more proactive content distribution strategy. Continue reading → The post Reach a Wider Audience, Step Up Your Content Distribution Strategy appeared first on Content Marketing Institute. You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? Here are some ways to do just that.

Distribution 118

Distribution Marketing & Strategy Content Traffic 118

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. We were just doing organic distribution before. Cardinal Health already had great content.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message. Social—Keep up with the times.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

markempa

APRIL 13, 2015

I was recently asked by someone how to utilize lead distribution to gain the best results. Almost every company that has salespeople has those who are strong performers and those who are weaker performers. Many of you reading this post do not have a choice of who you distribute leads to. Test your lead distribution approach.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

DivvyHQ

JANUARY 9, 2024

When you peel back the content curtain inside most companies, you'll find that almost everyone is trying to output more quality content. But a consistent challenge is getting in the way: effective collaboration. This is the exact subject Shane Barker is tackling today on the DivvyHQ blog.

Distribution 59

Distribution Content Advertising Agencies Product 59

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Outsource production and automate distribution to boost your ROI.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Opening your company to employees with diverse ideas and demographics.

Paid Search Agency 257

Paid Search Agency Companies Demographics Marketing & Strategy 257

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. “Here, WhatsApp serves as a portal to the web—even more so than its parent company Facebook does—for many users.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Engagio

DECEMBER 4, 2018

Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. Two philosophies have emerged to tackle this question: Content Operations: A model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content.

Account Based Marketing 107

Account Based Marketing Distribution ABM Top of Funnel 107

Content Marketing Institute

FEBRUARY 26, 2020

Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading → The post Most Agencies Bet on This Distribution Model [New Research] appeared first on Content Marketing Institute. How do agencies use content marketing to promote their own businesses?

Distribution 85

Distribution Paid Search Agency Advertising Agencies Ad Agencies 85

Content Marketing Institute

JULY 29, 2019

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. Continue reading → The post How to Match Your Content to the Best Distribution Channel appeared first on Content Marketing Institute. But how do you know which are the best channels based on your goals and audience?

Distribution 104

Distribution Advertising Channels Best Practices Content 104

Seismic

JULY 29, 2021

We have launched a powerful set of geo-performance features and capabilities that allow us to provide a local performance experience to your globally distributed workforce and customer base. The adoption of remote sales models has been a learning experience for most B2B companies. Being remote is the new reality.

Distribution 52

Distribution Demand Lead Ranking Class 52

Contently

MAY 30, 2018

For many media companies, especially ones that don’t value SEO, the hit to their Facebook traffic is enough to threaten their existence. To hold off extinction, some companies have turned to the Facebook group. How are companies adapting? Facebook was originally known for organic distribution.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

Hubspot

FEBRUARY 7, 2020

Your startup is gaining traction, and you’re bringing on an all-star team and board of advisors to help you build your company and want to offer them equity in exchange for their talents and services. But let’s be honest, distributing equity in a startup isn’t an intuitive process. How to Distribute Equity in a Startup.

Startups 77

Startups Distribution Allocation Bandwidth 77

EveryoneSocial

NOVEMBER 9, 2023

“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of a large marketing automation software company said to me recently. Every company has employees, customers, partners, etc., “Why is that?” He’s 100% right.

Paid Search Agency 72

Paid Search Agency Companies Work Management Marketing Management 72

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Sharpspring

APRIL 29, 2020

It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. Post a mix of content about your organization and content that is not about the company. For example, BankBound is part of a company called PrintMail Solutions.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Customer Experience Matrix

JULY 20, 2016

The other part – marketing operations functions including planning, workflow, asset management, content distribution, and analytics – will reemerge under the Aprimo brand and be merged with distributed marketing specialist Revenew , which Marline also announced today it has just acquired. with BlueHornet.

Enterprise Management 120

Enterprise Management Resource Management Marketing Management Distribution 120

Content Marketing Institute

SEPTEMBER 11, 2019

Your content marketing success often lives or dies by your distribution and promotion choices. Continue reading → The post How to Create a Better Distribution Plan to Get Your Content Seen appeared first on Content Marketing Institute.

Distribution 108

Distribution Planning Content Promotion 108

EveryoneSocial

OCTOBER 25, 2023

But did you know that leadership not posting on social and engaging with employees, customers, and prospects online can actually hurt the company? In other words, nearly half of people think of the company and its CEO as one and the same. Related: Ready to improve your company’s reputation? Here’s where to start.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

chiefmartech

JANUARY 25, 2023

But when you look forward and realize that there are approximately 333 million businesses in the world , that’s fewer than 1 martech/marketing ops pro per 400 companies. And some large, smart companies horde dozens of them.) ” They’re not just for early adopter companies that have been digital leaders.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Martech

APRIL 14, 2022

Tech companies are joining in on a medium that saw a boom year in 2021. With flashy video displays and tech-forward distribution and standardization , digital shot up 22.7% The tech companies. The OAAA reports that 28% of the top OOH advertisers were tech companies or D2C brands. The numbers. OOH ad revenue climbed 16.7%

Paid Search Agency 118

Paid Search Agency Mobile Advertising Companies Digital Transformation 118

Hubspot

MARCH 26, 2020

She's finally found one company she's extremely interested in — yours. She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums. Once your marketing materials have convinced her your product could be a good fit, she decides to call one of your company's sales rep.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Hubspot

OCTOBER 15, 2020

It’s in delivering that third element that distribution strategy comes in. They want to buy in-store, via a company site, from third-party platforms, and even on social media. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is.

Distribution 65

Distribution Optimization Marketing & Strategy Work Management 65