The ROI Guy

NOVEMBER 4, 2010

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

6sense

FEBRUARY 14, 2022

In addition to helping companies create and grow new service offerings, he’s led new mobile, search, and lead-gen initiatives. For instance, most companies don’t want their ads published on adult websites, or software piracy sites. Another element of brand safety is protecting the company from fraudulent ad networks or websites.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

xiQ

AUGUST 8, 2015

In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Engagio

JANUARY 9, 2017

According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. This makes total sense, as product/company fit should be the be all end all.” ” Rethinking Roles, Responsibilities & Relationships to Optimize Performance. Jon Miller.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Outbrain

JULY 17, 2018

A lofty approach by a company often on the receiving end of publishers’ ire. Furthermore, social feeds are often blamed for creating “filter bubbles” that negate a holistic approach to a topic and disintermediate the publisher/reader relationship. The core of Google’s strategy relies solely on the Google News app.

Disintermediation 20

Disintermediation Curation Google Features 20

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Now I’m onto my next company, and yeah, I mean, I think, where do things go?

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

chiefmartech

JANUARY 23, 2017

Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. Previously, he was VP of marketing at Sprinklr. Attention won’t be free.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. So this sounds great.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment. Business as usual, largely unaffected by KM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

LiveRamp

APRIL 30, 2019

That’s why browsers should give the consumer unprecedented control and choice while honoring the relationship and permissions that trusted brands have established with their audiences. Do not use browser controls to disintermediate me and my partners from the consumer. Promote a healthy and competitive ecosystem.

Promotion 67

Promotion Disintermediation Opt-out Opt-in 67

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. Personal relationships still make a big difference: The best way to break through the clutter is to have an existing relationship with your pitching target.

Media 80

Media Public Relations Disintermediation Work Management 80

Exo B2B

JUNE 5, 2020

(I define corporate culture as « the way things are done around here. ») Digital transformation means changing the way decisions are made so they’re based on data rather than intuition, company politics, or personal preference. It was to bridge this speed gap that companies rushed into digital transformation.

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132