Biznology
OCTOBER 23, 2018
One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Like this post? Sign up for our emails here.
Outgrow
SEPTEMBER 15, 2022
The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. I think disintermediation of media storytelling has happened quite extensively. And you don’t mean anything.
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Convince & Convert
NOVEMBER 1, 2011
Obviously the publishing business is disintermediated, and we understand that. Now your Google+, your Foursquare. And I started a company in 1999 developed around simply influencer identification and engagement. So a lot of companies that I work with today, we reexamine those. But is long form publishing counter-cyclical?
The ROI Guy
NOVEMBER 4, 2010
Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.
The ROI Guy
DECEMBER 6, 2010
To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. B2B Companies are Really Content Companies, But is. Tom then served Gartner as a Managing VP. Alinean recognized by BtoB Magazine’s as one of To.
The Point
MARCH 17, 2015
The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.” Until now, most companies would need to leverage multiple disparate platforms to achieve this core functionality. contextual targeting.
Outbrain
JULY 17, 2018
Google’s CEO Sundar Pichai kicked off last month’s Google I/O by stating that “there is more great journalism being created today than ever before.” A lofty approach by a company often on the receiving end of publishers’ ire. The core of Google’s strategy relies solely on the Google News app.
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