Chris Koch

APRIL 28, 2014

are immune to this kind of disintermediation? And that will give us access to extraordinary amounts of valuable data that until recently were only available to governments and big companies, as well as apps that make analyzing and interpreting that data as easy for us as it is for them (okay, so it’s not so easy yet).

Disintermediation 100

Disintermediation Word of Mouth Internet Marketing Cross-Selling 100

Outgrow

SEPTEMBER 15, 2022

The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. I think disintermediation of media storytelling has happened quite extensively. And you don’t mean anything.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Exo B2B

JUNE 5, 2020

(I define corporate culture as « the way things are done around here. ») Digital transformation means changing the way decisions are made so they’re based on data rather than intuition, company politics, or personal preference. It was to bridge this speed gap that companies rushed into digital transformation.

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

Biznology

APRIL 11, 2013

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Online marketing companies have been quick to adopt brand journalism tactics, as the model may be best suited for this sector.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., About Versium.

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Biznology

AUGUST 2, 2013

first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. When Web 1.0

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Chris Koch

NOVEMBER 7, 2012

The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin’ genius) recently wrote about its power to disrupt traditional journalism , citing my new employer, SAP, as one of the companies that sometimes get more hits for the stuff it posts than Forbes’ own journalism. My Current Project.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Versium

JUNE 12, 2018

As companies continue to struggle with how to find actionable intelligence from their data, Versium’s automated predictive models, built using our unique LifeData®, provide powerful insights and significant competitive advantages.”. The company hired retail veteran Todd Sherman as its new vice president of sales.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

ViewPoint

OCTOBER 10, 2011

” However, if you’re leading a marketing organization in a B2B company, this question is directly tied to marketing’s new revenue imperative and it can be a very scary question. This disintermediation with sales has effectively given control of the sales cycle to the buyer. Who doesn’t want this?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

chiefmartech

JANUARY 31, 2018

We were thrilled with the collaboration and feedback we got from others across the industry, with many great discussions about its inception, the work it represented, the form of the visualization, how it compared to similar work in other companies — and ultimately, how it could help others developing a modern martech stack.

Digital Asset Management 82

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 82

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. In fact, demand for such services is only increasing, as companies realize that it is now taking more and more specialized skill to do media relations effectively.

Media 80

Media Public Relations Disintermediation Work Management 80

xiQ

AUGUST 8, 2015

In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Outbrain

JULY 17, 2018

A lofty approach by a company often on the receiving end of publishers’ ire. Furthermore, social feeds are often blamed for creating “filter bubbles” that negate a holistic approach to a topic and disintermediate the publisher/reader relationship. The core of Google’s strategy relies solely on the Google News app.

Disintermediation 20

Disintermediation Curation Google Features 20

chiefmartech

JANUARY 23, 2017

Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. Previously, he was VP of marketing at Sprinklr. What you can do now.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

xiQ

AUGUST 8, 2015

In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Engagio

JANUARY 9, 2017

According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. This makes total sense, as product/company fit should be the be all end all.” The majority of companies will get ABE wrong. ” ABM is More Than a Technology Category. Jon Miller.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Martech

FEBRUARY 1, 2022

It’s a big word for “getting in the way and disrupting” – disintermediation. But Instacart is ultimately hurting these grocers by disintermediating the customer relationship and taking the digital advertising dollars that rightfully belong to the retailer in the process.”. “We

Disintermediation 74

Disintermediation Paid Search Agency Ads Product 74

The ROI Guy

OCTOBER 22, 2010

It has also changed the way companies market. Marketing automation allows companies to ensure a coherent, unified marketing approach by tracking these various marketing channels in one system. The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. It's a highly personalized experience, unique to each company and stakeholder, and requires careful and skilled facilitation.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. And I started a company in 1999 developed around simply influencer identification and engagement. So a lot of companies that I work with today, we reexamine those. But is long form publishing counter-cyclical? Brian: Wow. So much to think about here.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

Martech

OCTOBER 10, 2022

Disconnect 3: Siloed people, process, data and technology versus company-wide integration. What does your ideal customers’ business look like in the next 12-18 months and what role(s) can your solutions/company play? Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. That’s complexity.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 110

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I service industrial companies, as you do.

Social Media 60

Social Media Social Marketing Media Planning 60

The ROI Guy

NOVEMBER 4, 2010

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. B2B Companies are Really Content Companies, But is. Tom then served Gartner as a Managing VP. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Metadata

FEBRUARY 22, 2021

I’ve spent my life building software for big companies. Usermind, I’ve been at building my company now. It’s my first company about seven years. Michel Feaster: Yeah, I helped acquire his and Mark’s last company Opsware. I’ve always worked at Boston companies. Mike Volpe: Yeah, sure.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

Your company is managed according. We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. You have a list.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Now I’m onto my next company, and yeah, I mean, I think, where do things go?

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Single Grain

SEPTEMBER 16, 2022

Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. Companies such as Uber, Airbnb, Facebook, and other social media platforms arose during the web 2.0 In other words, brands and companies will need to maintain their name, reputation and image online.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100