Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Like this post? Sign up for our emails here.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

APRIL 11, 2013

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Online marketing companies have been quick to adopt brand journalism tactics, as the model may be best suited for this sector.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Biznology

AUGUST 2, 2013

first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. When Web 1.0

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. In fact, demand for such services is only increasing, as companies realize that it is now taking more and more specialized skill to do media relations effectively.

Media 80

Media Public Relations Disintermediation Work Management 80