Writing on the Web

JUNE 15, 2010

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – Miller to get the username @MillerMosaicLLC to tweet under our company name. I checked it out because I valued Patsi’s advice.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Highlight company culture with behind-the-scenes footage. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. How brands can use audio sharing sites: Share behind-the-scenes content, like interviews with employees and company leaders.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

JANUARY 10, 2010

What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the “secrets&# of top corporate Twitterers? Sanity check: The four stages of a typical Twitter user by TechRepublic. What’s a Retweet?

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

MARCH 24, 2010

About 75% of those surveyed have a company page on a social networking site. Twitter - Similar to Facebook, Twitter allows you to market your articles automatically and in real time. Digg - A really popular news/bookmarking site that can bring your articles massive exposure. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Convince & Convert

FEBRUARY 20, 2015

Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. Both Facebook and Twitter have experimented with marketplaces of their own, but they are struggling to gain user trust and identify consumers’ intent to buy.

eCommerce 166

eCommerce Buy Digg Social Networks 166

Webbiquity

FEBRUARY 14, 2010

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. For instance, if you wanted to track just Twitter replies, you can customize that. You can connect Facebook, Twitter, Digg, and other social media platforms to gather insights of performance across those social media sites.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

readwrite

DECEMBER 14, 2010

The business end of Twitter has revamped its website tonight and it now includes a form that companies can use to express interest in purchasing Promoted Accounts, Promoted Tweets or Promoted Trends. I’ve always been a fan of the way Twitter offers advertising, in its early experiments at least. Just 6 months ago!

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Hubspot

NOVEMBER 5, 2012

Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures.

Creativity 28

Creativity Marketing Websites Digg Paid Search Agency 28

Smashmouth Marketing

SEPTEMBER 4, 2009

I'm in good company! Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Look at the other top experts in the Lead Generation section of LinkedIn. Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Webbiquity

DECEMBER 6, 2010

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Since many (most?)

PR 100

PR Social Media Media Blogger 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Biznology

MAY 19, 2015

Tweeters : Twitter’s hard but worth it, if you can make the right connection. It might even be worth it to search and discover the right hash tags, or even really spend your time and maybe a little money wooing one of the top Twitter influencers. You can become your very own influencer. Don’t waste your time on small fry.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo. Share this on del.icio.us.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Miller (@MillerMosaicLLC on Twitter) offer a Professional Setup service.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well.

RSS 100

RSS Digg Tagging Blogger 100

Optinmonster

MAY 16, 2023

Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies. That’s why it’s crucial to ensure that your social profiles reflect positively on your company and its values.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Webbiquity

JANUARY 12, 2010

For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,&# holding all 10 spots on the front page of Google for that phrase. A company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

JANUARY 14, 2011

Anyone can get on Twitter and follow Ashton or Oprah. It can lead to well-intentioned but poorly executed rogue company Facebook pages. It can fundamentally change the way companies market their products and communicate with customers. Anyone can record an event with a Flip and upload it to YouTube. Share this on Bebo.

Social Media 100

Social Media Media Business Digg 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. In today’s economy, many companies are limiting travel in order to save a few bucks. Besides the virtual interaction of Twitter, it has far greater benefits.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Biznology

AUGUST 16, 2010

Relying solely on social news or social bookmarking services such as Digg , Reddit , Fark , Slashdot , and Delicious might leave you with a very peculiar version of the world. A glance at the Twitter hot topics or Google Trends suggests that our collective Web brain is that of a tween. Image by BLW Photography via Flickr. by Aaron Kim.

Digg 80

Digg Stats Twitter Social Media 80

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

APRIL 4, 2011

It’s time for companies to turn to 2.0 Twitter is extremely powerful for reaching audiences and building relationships. While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. That’s a good thing yes but I don’t feel like we are there yet.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Should you care more about Digg submission than about comments? Tracking how often your company and/or its products are mentioned on the social Web is a best practice, of course. Share of Voice. Inbound Links.

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Webbiquity

FEBRUARY 9, 2010

Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Secondarily, they want to read about results from peers and colleagues, with blogs and Twitter being the most popular media. The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Not everybody or every company has the resources to hire a third-party that monitors their online rep. For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org.

Tips 100

Tips Ning BtoB Digg 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Company Facebook Fan Page - post some value. Fast Company Blog - share an article. SocialOomph - vet my new twitter followers. During the process, I usually digg or stumble a few articles as well. I'm in good company! Personal Facebook - post some drivel. Smashmouth Marketing Blog - write an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Company Facebook Fan Page - post some value. Fast Company Blog - share an article. SocialOomph - vet my new twitter followers. During the process, I usually digg or stumble a few articles as well. I'm in good company! Personal Facebook - post some drivel. Smashmouth Marketing Blog - write an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100