Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

DECEMBER 21, 2010

Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

MARCH 29, 2010

Writing and mailing a letter to a company to complain about or praise their products or services is a lot of work. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. In this respect, companies need to handle direct promotion carefully. Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100

Online Marketing Institute

NOVEMBER 1, 2010

Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. With the company Web site, these four items are the parts of the mix that B2B marketers MUST get right before venturing into social waters. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

WebMarketCentral

AUGUST 1, 2007

Obviously, this tactic isn't available to start-up companies that haven't built a house list over time, and emailing to a rented list should always be done with great caution. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Online Marketing Institute

DECEMBER 23, 2010

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Reddit - Reddit is similar to Digg. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MAY 13, 2014

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. Some of the two most popular are Feedly and Digg, though there are certainly other options, too. Digg: Search URL to add content.

Curation 28

Curation Digg Trade Show Paid Search Agency 28

Webbiquity

NOVEMBER 10, 2010

You can send a small delegation to a trade show to evaluate the potential for a big booth next year. Blogging makes you and/or you company more interesting online. Companies can enhance (or damage) their brand image based on how they respond. Social media is different, however. Content powers social media success.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), product photos, diagrams, infographics, trade show pics etc.), It can happen—negative commentary about you or your company gets posted online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. Digg this Slashdot Reddit. CIO Consumer IT. CIO Leader. CIO Enterprise. CIO Insider. More Newsletters.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Hubspot

MARCH 26, 2013

Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? This can be as broad as the aforementioned Super Bowl or Oscars, or it can be a much smaller content stream that focuses on an event or particular focus for your brand such as the stream of content surrounding an industry trade show or relevant television show.

Class 28

Class Paid Search Agency Planning Advertising Agencies 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. I mean using social media technologies internally, within the large company kind of enterprise. First, let’s establish a crucial point. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Buzz Marketing for Technology

OCTOBER 7, 2008

Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. The AMD Virtual Experience Virtual Trade Show. By Tracy Mayor. Email this.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100