Webbiquity

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Instead, they want to connect. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 6, 2010

Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. These links send more traffic to the blog (which the blogger likes) and spread the company’s fame. Share this on Bebo.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. (Which is what the CEO and the market wants from you anyway!).

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Optinmonster

MAY 16, 2023

That’s why it’s crucial to ensure that your social profiles reflect positively on your company and its values. Press releases are designed to generate media coverage and public interest in your company, products, services, events, or any significant developments related to your business. Bonus Off-Page SEO Techniques 10.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Writing on the Web

APRIL 4, 2011

It’s time for companies to turn to 2.0 Twitter is extremely powerful for reaching audiences and building relationships. While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. We build relationships, stimulate sales and promote loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Always learning, as I hope you are as well. Blog this on Blogger.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). Social media is about building relationships and interacting. But not in social media.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

DECEMBER 21, 2010

Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs.

Social Media 100

Social Media Media Business Paid Search Agency 100

KoMarketing Associates

JANUARY 22, 2015

Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. But where they do fit, they provide opportunities for search, communications and brand-building that go well beyond standard company websites. Website: static content.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

MARCH 22, 2010

And coverage from independent bloggers enhances a company’s reputation and credibility. The first step in increasing effectiveness is to shift to “warm&# outreach, where you establish a relationship prior to pitching. This will get their attention and establish a social, online relationship with them.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

APRIL 14, 2010

Bannan give examples of 10 excellent b2b websites that meet the test of providing “visitors clear, concise product and company information, reflecting a company’s brand consistently and engaging users in a conversation—whether it’s about an industry trend or about how to take the next step toward a making a purchase.&#.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Parse.ly

SEPTEMBER 5, 2019

After Alibaba announced it would send a wad of cash to the company, the two platforms are now neck-and-neck. . tech companies. These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. Investing in these entry points means investing in the longevity of a relationship with your readers. Now, as Parse.ly

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. A great way to reach a new audience, spread your company’s fame and promote your own blog is to write an attention-getting piece for an established industry blog. Write guest posts for popular blogs.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship by PPC News & Opinion. How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 12, 2011

Optimize company news for SEO benefit? So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&#

PR 100

PR Tools Tips Blogger 100

Webbiquity

SEPTEMBER 21, 2010

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. For example, the iPhone got huge social media exposure when first released. Share this on Bebo. Share this on del.icio.us.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Anything Goes Marketing

MARCH 8, 2009

In today’s economy, many companies are limiting travel in order to save a few bucks. I then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

MARCH 29, 2010

Writing and mailing a letter to a company to complain about or praise their products or services is a lot of work. From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. Thoughtful companies keep their SEO efforts local (to avoid link-spamming , for example) and after evaluating all of the costs, many are even moving call centers back onshore.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. That makes perfect sense–as marketers develop more social media connections, it takes longer to manage those relationships. How much time?

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Hubspot

OCTOBER 5, 2017

Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. A prospect may also be classified as a potential customer who has limited or no interaction with our company, but they would not be considered a lead.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Webbiquity

FEBRUARY 2, 2011

Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization. How to Take Advantage of the New B2B Buying Behavior by Fast Company.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Ten Reasons NOT to Use Social Media by Sanera People Development Company. This blog post!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Hubspot

APRIL 23, 2024

“Executive Buy-In” When deciding on budgets, hiring, or any major change, you often need “executive buy-in,” which essentially means making sure the company's higher-ups are on board with the decision. This is an important phrase for all consultants to know when discussing a company’s financial state. Noel Diggs says.

Consulting 49

Consulting Marketing AI Conversion Deliverability 49

Hubspot

MARCH 10, 2011

Here is a short video from the company explaining what it is. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Either way, you need to do it!

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 20, 2008

12, 2006) — Working with support from the National Science Foundations Small Business Innovation Research (SBIR) program, Imaginestics, a company located in West Lafayette, Ind., Relationships. Doodle Search: New Software Can Hunt Through Online Catalogs Using Only A Sketch (Mar. has created 3D-Seek: a new kind. > ADD and ADHD.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Biznology

FEBRUARY 5, 2013

And, if you have no activation plan and are just collecting name, company, email, and phone number, then you have a block to your marketing plan. Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. Social media is a trap. Sadly, too many of these are static updates.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Adobe Experience Cloud Blog

AUGUST 27, 2008

What's unique about KCA is that it's the only PR/marketing firm in Minnesota, and one of few anywhere, that's exclusively focused on working with B2B technology companies. What are your top 3 tips to help business to business companies tackle the art of innovation? and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Buzz Marketing for Technology

JUNE 27, 2008

More value is being created by expertise, perspective, relationships, influence, connections, etc. -- than by the things themselves. But the problem with knowledge workers is that theyre pretty much everywhere in the company. Now, in the web 2.0 world, we can find people with similar interests as ours far more easily.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100