Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share this on Bebo.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MAY 4, 2010

It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. How can you avoid that fate and build an audience more quickly? Use Twitter. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Journalists, analysts and other industry influencers have new channels for communication. DBXNT74M6AKY.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

DECEMBER 21, 2010

Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. A company’s sales and marketing teams should always work together, communicating frequently to make sure their messages are aligned. If you are a low-cost provider, then perhaps an ROI analysis might be of value.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JANUARY 12, 2011

Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Erica Swallow interviews 14 PR experts including Jeff Esposito , Lou Hoffman and Dave Delaney to get their opinions “on the future of public relations and how they see social media changing the industry.&#

PR 100

PR Tools Tips Blogger 100

MLT Creative

JULY 20, 2011

These data points confirm that your B2B company should have a strong Internet presence centering on your website. Comment on other trade or industry blog posts. Join and post regularly to an industry-related forum. Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Post @replies and retweets on Twitter.

Ning 40

Ning Ad Building Brand Identity Branding 40

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

WebMarketCentral

AUGUST 1, 2007

Obviously, this tactic isn't available to start-up companies that haven't built a house list over time, and emailing to a rented list should always be done with great caution. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. What are your top 3 tips to help business to business companies tackle the art of innovation?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 1, 2010

With the company Web site, these four items are the parts of the mix that B2B marketers MUST get right before venturing into social waters. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

AUGUST 25, 2010

Natural Search Engine Optimization (SEO) can be a confusing and contradictory topic even amongst the industry’s most recognized experts. Organization, directories, trade events and publishers (online and offline) can endlessly debate the finer points of SEO best (and worst) practices. Downloads or Whitepapers using tracked links.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Online Marketing Institute

JUNE 30, 2009

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

But the problem with knowledge workers is that theyre pretty much everywhere in the company. Certain industries (e.g. biotech, energy exploration, financial trading) take their knowledge workers *very* seriously. If you want to improve Order-To-Cash, its pretty clear who youd work with. Or create a slick new customer portal.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Every industry on LinkedIn (marketing, journalism, technology, etc.)

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. It doesn’t matter what industry you’re in. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. Bravo, man.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 10, 2010

Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. You can send a small delegation to a trade show to evaluate the potential for a big booth next year.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Hubspot

MAY 13, 2014

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. Digg: Search URL to add content.

Curation 28

Curation Digg Trade Show Paid Search Agency 28

Buzz Marketing for Technology

JUNE 27, 2008

Industry Centers |. by Industry. Retail Trade. Wholesale Trade. > In the groupware industry, product developers are looking at new ways to meet a critical need of HR systems that are more adaptable to changes in business processes. Sign In. | | Free Newsletters. Business Advice |. Professional Journals |.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), product photos, diagrams, infographics, trade show pics etc.), It can happen—negative commentary about you or your company gets posted online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Industry Switch. Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. Digg this Slashdot Reddit. Enterprise Architecture. LEADERSHIP. Continuing Education.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

MARCH 26, 2013

Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? This can be as broad as the aforementioned Super Bowl or Oscars, or it can be a much smaller content stream that focuses on an event or particular focus for your brand such as the stream of content surrounding an industry trade show or relevant television show.

Class 28

Class Paid Search Agency Planning Advertising Agencies 28

Buzz Marketing for Technology

OCTOBER 7, 2008

Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Tricks Of The Trade. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. More Resources. Small Enterprise.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100