Marketing Interactions

MAY 23, 2018

Content has become almost as much of a product as the actual products and solutions your company provides to your customers. Customer experience is the new battleground for differentiation and competitive advantage. But it’s also the case that content goes unused because no one knows about it within your company.

Top of Funnel 67

Top of Funnel Paid Search Agency Companies B2B 67

Marketing Interactions

JANUARY 9, 2022

Differentiate & Strengthen Your Brand. It’s hard to rely on technology to differentiate your brand, therefore it’s prudent to focus on thought leadership that builds a sum of knowledge to standout and earn the attention and engagement necessary to drive demand. Let’s face it, change is continuous and coming faster.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

Marketing Interactions

SEPTEMBER 21, 2021

What does your company think? Very little of it takes a stand about what the company producing it thinks. The other outcome from POV is that it makes your content/company memorable. If your content is just a repetition of what everyone else in the industry is saying, there’s no differentiation. POV Builds Affinity…Or Not.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

OCTOBER 24, 2021

Tied for Content Marketing Challenge #5: Differentiating our products/services from the competition (36%). Unfortunately for most of us, the product our company sells is likely not the only one of its kind. Most companies have brand guidelines. Don’t mistake this for product gibberish, focus on the “why” stuff.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

MARCH 7, 2022

Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. Yet most companies don’t act on this potential, losing the work that’s already been done—on both sides. It builds brand, drives awareness, and results in affinity for your company. Neither is the optimal choice.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

JANUARY 3, 2022

It’s a new division of the company, they don’t know us yet, so they’re new buyers…. The point is > a net new buyer is different than a customer or a buyer whose company is already a customer. For a new division of the company , it’s likely that you’ll gain entry from a stakeholder in the division you already serve.

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69