Anything Goes Marketing

SEPTEMBER 8, 2008

This beer company is going beyond their product to focus on their target audience. For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. This goes beyond your product and beyond your company.

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

MARCH 8, 2009

In today’s economy, many companies are limiting travel in order to save a few bucks. I then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area. Beautiful city! Now to get down to work.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

JANUARY 25, 2007

If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. MarketingSherpa did a case study on a data storage company called Quantum.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

JANUARY 16, 2007

A blog is like a company in many ways. For a company, these are the early adopters or your first few customers. One of the main differentiators between a successful blog and one that withers away is how you treat your loyal readers. You can compare this to how a company treats its customers. I digress.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100