Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions. Repeat video keywords.

Youtube 131

Youtube Tips Keywords Copywriting 131

Webbiquity

OCTOBER 28, 2020

Instead, this is the perfect time to make positive upgrades that will not only keep your company going but allow you to grow through this year and beyond. Fortunately, you don’t have to blow your budget in order to make a big difference in how your business operates. That includes from the companies they do business with.

Top of Funnel 265

Top of Funnel Business Funnel Advertising Paid Search Agency 265

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

NOVEMBER 12, 2020

This is why adding subtitles to videos is such an important step when publishing your content on YouTube. Keep reading to understand why you should incorporate this into your YouTube strategy and how to add subtitles to a video. Why are YouTube subtitles important. How to add YouTube subtitles to your video.

Youtube 141

Youtube Video Marketing Budget Programs Keywords 141

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

Youtube 138

Youtube Tips Tools Social Media 138

Sprout Social

DECEMBER 8, 2022

Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back. What is a YouTube playlist?

Youtube 94

Youtube Curation Click Rate Video Marketing 94

Marketing Insider Group

MARCH 10, 2021

For most videos, especially YouTube, Google will display a thumbnail. Featured snippets come in different formats, so the easiest way to land one is to structure your content depending on the feature you want to show up for. The post Google’s SERP Features: Get Your Company Listed appeared first on Marketing Insider Group.

SERP 278

SERP Paid Search Agency Features Companies 278

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Ranking Lead Scoring 65

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

SmartBug Media

NOVEMBER 5, 2021

However, these two strategies may have some overlap, but it’s important to understand the difference between retargeting and remarketing to achieve the most effective results in your paid media strategy. The goal of retargeting is to re-engage users who have visited or shown interest in your company in the past. Here’s the difference.

PPC 105

PPC Paid Search Agency Banners Inbound Marketing 105

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Now, more than 15 years later, it's entirely different.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? Lots of vendors call themselves video platforms, but each do wildly different things for different audiences. We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Ranking 65

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Branding Brand Identity 117

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Sprout Social

JULY 22, 2021

Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. This generation wants to make a difference. Be transparent and authentic.

Social Media 138

Social Media Generation Media Lead Ranking 138

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Why YouTube Ads? Why Sponsored Updates? Multiple targeting options (e.g.

Paid Content 237

Paid Content Distribution Cost Per Thousand Cost Per Click 237

Convince & Convert

NOVEMBER 7, 2011

Guest post by Andy Harvard, a Marketing Executive at Skeleton Productions, a UK based Internet video production company. YouTube Annotations have always been a hard tool to grasp for both user and viewer. In the early days, YouTube users sometimes used Annotation to spam their viewers. Why The ‘New’ Look Rocks.

Youtube 120

Youtube Viral Marketing Blast Campaigns Internet Marketing 120

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Navigate the Channel

JULY 6, 2021

However, one of the most useful and often overlooked facets of lead generation is YouTube. Keep reading to learn how you can use video content on YouTube to help create brand awareness within the building materials industry. The best YouTube strategy for professional contractors starts with having a plan to create content consistently.

Youtube 65

Youtube Ad Building Marketing & Strategy Tips 65

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. Should My B2B Company Use Social Media?

Social Media 132

Social Media Paid Search Agency Media Companies 132

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Contently

JUNE 13, 2018

Brands and publishers may feel the impulse to produce different types of stories or cut back based solely on the number of easily calculated open shares, but they’d be missing a much bigger picture. But does your company need a Pinterest, YouTube, and Reddit page? Yes, Gen Zers watch two hours of YouTube daily.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Webbiquity

SEPTEMBER 28, 2021

YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13? That’s one of the many rules on YouTube. Respect opposing or differing opinions, beliefs, and conclusions. Be sure to post actively across two or (better) three different networks.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Hubspot

APRIL 4, 2019

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. Craft content that’s worth subscribing to.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Only B2B

FEBRUARY 23, 2022

Thousands of lead generating applications are released each year, providing consumers with new opportunities to interact with companies. Despite the fact that Europe and the United States are both considered “Western,” they are vastly different. The Way You Access The Internet Is Different.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 110

Youtube Business Banners Ideal Customer Profiles 110

SmartBug Media

MARCH 18, 2019

Because video is becoming such an integral part of digital marketing, we want to dive into the differences and benefits of video hosting platforms to help you decide which might be best for your business. YouTube is probably the most mainstream video hosting platform out there. YouTube is a great option for entertainment.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need. from 2022 to 2026.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. This is particularly important for brands with customers who purchase via different routes and devices. Guest post by Ron Stefanski.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

The ABM Agency

APRIL 2, 2021

For instance, a sports memorabilia company can buy a consumer target, such as “sports fans,” to be pursued across sites. Several years ago, it was revealed that ads for many of the world’s largest companies appeared alongside hate-speech videos on YouTube. Main Differences Between B2B and B2C Programmatic Advertising.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92