differences 
Writing on the Web
DECEMBER 16, 2015
Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories. I see it everywhere – blogs, email, newsletters.
Writing on the Web
AUGUST 26, 2011
How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included.
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Writing on the Web
JANUARY 16, 2013
New topics or a different perspective on a problem, or an innovative tip – these are all good. You can put a personal spin on the story as well as offer tips or advice that are related. Make your own news – consider covering events related to your industry by going to them in person. But what exactly does “fresh” content entail?
Writing on the Web
MAY 11, 2012
If you pin a recipe for black bean brownies, for example, don’t copy and paste the entire recipe into the description—simple write the name of the recipe, maybe naming the person who created it, and then let users click through to learn more. This helps build connections with others as well as engender goodwill. Plus, it’s fun!
Writing on the Web
SEPTEMBER 20, 2010
Before that, I was a journalist and a psychologist so I learned to write differently. Writing content for the Web is different. For example, writing on the web can have several objectives , besides making a sale. Blog Content: Are you personal… or all business? Every once in a while, I go back to the basics.
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