differences 
The Point
NOVEMBER 22, 2017
Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” If you don’t know what’s relevant to your audience, no amount of personalization will help. Personalization doesn’t have to mean creating all new content. a message deck).
The Point
OCTOBER 29, 2021
It’s the rare organization that can dedicate valuable sales time to monitoring and responding to each and every trial customer, so chat is an ideal tool for responding to specific actions (or lack thereof) and engaging the user in conversation that, for example, points to other, related features that he/she might also find useful.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
DECEMBER 5, 2023
How should we approach the campaign differently?” Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains.
The Point
OCTOBER 10, 2013
His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. In many circumstances, however, personal value may be the differentiator, and even a primary factor, in the final selection process.
The Point
JUNE 30, 2017
In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. ABM is a strategy, and a wholly different way of looking at how leads, opportunities and revenue are generated.
The Point
NOVEMBER 15, 2022
Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. There’s no one approach to cold lists that works for every company and every audience. My response is a definitive: yes. Integrate social selling techniques (e.g.
The Point
AUGUST 29, 2017
For example: secure an appointment, gain an introduction …). What is the level of prior engagement (cold, warm, hot) and how aware is the audience of our brand, company, solution? Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach.
Expert insights. Personalized for you.
133 
Let's personalize your content