The Effective Marketer

NOVEMBER 18, 2011

Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. Analytical vs. Looks like a personality test?

Content Marketing 100

Content Marketing Branding Brand Identity Planning 100

The Effective Marketer

AUGUST 10, 2014

Every company has an official one and also a few “unofficial” charts. Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. The Right Marketing Structure.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

NOVEMBER 28, 2011

Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. How are you different? I think that in larger organizations it probably starts with someone trying to sound smarter than the rest, showing off his or her extensive vocabulary of arcane terms.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

MAY 20, 2011

David Meerman Scott argues that one of the benefits of creating buyer personas is that it will force you to create meaningful, easy to digest content that will actually make a difference in the buying process. Buyer Persona Templates and guides can be easily found on the web, for example: Buyer Persona Institute Template: [link].

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 26, 2012

For example, consider a sales-driven company ready to introduce a new line of products into a new market segment. Having a better sense of where a person is coming from, and having some idea of the method behind his apparent madness makes for constructive dialog. Problem 3: Poor Processes and Shaky Structures.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100