Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Marketing Craftmanship

DECEMBER 22, 2015

Personal grooming habits. In large measure, your success is based on the ability to recognize and demonstrate appreciation for the assistance and kindness of other people, who may be inside and outside of your company. Very often, it’s the little things in life, and in a business career, that can make an enormous difference.

Course 100

Course Network Marketing Personalization Positioning 100

Marketing Craftmanship

JULY 5, 2016

Pedigree means different things to decision-makers. In the classic sense, personal pedigree can take into account where you were raised, schools you attended, club memberships, employment history, who you know, and even your race and ancestry. The old adage, “No one was ever fired for hiring I.B.M.” still rings true.

Marketing Management 100

Marketing Management Service Paid Search Agency Advertising Agencies 100

Marketing Craftmanship

NOVEMBER 9, 2017

With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its brand equity. A brand is the promise a company makes to its customers. Brands help customers understand what a company knows, what it stands for, what it will deliver and why they should trust it.

Brand Identity 100

Brand Identity Branding Urgency Marketing Enterprise Management 100