Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. For example: Demandbase targets 3,000 accounts as part of their program.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. For example: Demandbase targets 3,000 accounts as part of their program.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. in minutes. THEME TWO: Real-time Actionability.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

AUGUST 9, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). For example, Lattice identifies the attributes that make an account a good target for you. The final step is ‘How.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. industry, revenue, employee band).

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

MAY 13, 2016

Companies need to be transparent about what their goals are, and how those are shared with teams. If they aren’t sharing details about their goals, the data they’re using to create programs, or outcomes from those programs, they put the entire destiny of the company in jeopardy.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

DECEMBER 9, 2015

I personally watched Lassie when I was 6, and was inspired to begin a yearlong campaign to convince my parents that we needed to get a dog. For example, you can tell someone that you’ve got two different probabilities that a catastrophe will happen: 1 in 100 vs. 1 in 100,000. That’s a huge difference! So what is my point?

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100