KoMarketing Associates

SEPTEMBER 29, 2020

COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing. Not being able to offer in-person events has had many consequences.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

AUGUST 12, 2020

Type is a catch-all that can be modeled to fit in numerous different circumstances. It can be used to weed out personal use by listing more business-focused policy types like commercial auto, worker’s compensation, or data breach insurance. Structured Snippet Examples. Structured Snippet Examples for Healthcare.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

MARCH 12, 2012

Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes. The fan page cover is the best example of this. Facebook Page Cover Images.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

KoMarketing Associates

JUNE 30, 2021

Also note that the lead generation metric you choose to make primary should also feed into other aspects of your company’s goals. Marketing metrics, including lead generation metrics, should always be aligned with the highest-value goal for your company. For example, you may want to optimize how quickly leads get qualified.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

OCTOBER 21, 2020

Are you talking to a list of target companies who have never heard from you before? For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? . Consider this when putting together your angle, and the asset you’ll be promoting. Be Intentional with LinkedIn Ad Creative.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Mass Data Personalization Campaigns. However, some brands are sending as many as 25 emails a month – almost one per day!

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JANUARY 21, 2020

Try giving a behind the scenes look at office culture and employee engagement, or sharing different insights for your industry in the form of tips or snippets from blog posts. Here’s an example: We use this blog post to create a graphic outlining the 4 tips for your social media strategy this year.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. For example, if this campaign is about getting demos, choose that option. Visits to a physical location .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MARCH 5, 2019

This is especially true for the B2B space, because the person researching often does not have decision-making power. Brighttalk’s chart makes very easy to associate the stages of the funnel with different content pieces: Source: Brighttalk. This is where we see a lot of companies failing. today and it is expected to keep rising.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

MARCH 20, 2018

In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. Customer experience encompasses all the interactions a person has with your business. Easy enough, right?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Some of the priorities we see across companies for 2018 are: Managing GDPR requirements. Improving personalization through the refinement of buyer personas and customer journeys.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

AUGUST 19, 2020

Google Optimize is the perfect alternative for companies new to A/B testing that want to see if it’s right for their paid landing pages. With Optimize, users can alter different elements on a landing page, test them, and find the combination that leads to the best results. Find What Elements Work Best. Specific URLs.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. Medium: look at how users are accessing your platforms and how those differences can impact content.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

AUGUST 26, 2020

Project or process videos showing your team and company at work doing what they do best. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. Both personal profiles and company pages can publish native videos. Product videos. Wowza Cloud.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. 64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

APRIL 23, 2019

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. Each platform has a different audience and is used in a different way. Who Is My Audience on Social Media?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JUNE 17, 2020

The place your company posts…. Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. Instagram can be a useful platform for a B2B company. Ah, Instagram. Inspiring quotes laid out in a visually compelling way.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. No matter the goals, you can leverage your in-person activities with what you are doing online. In-Person Conversations. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

OCTOBER 23, 2018

The example above is extreme, but it illustrates the point: Faster pages convert better and pages that convert better are faster to test. If you could lift your existing conversion rate by, say, 10 percent, what would that mean for your company’s revenues? Or your company may have an unexpected event.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

JUNE 7, 2018

For instance, covering the same topic of “greenhouse gas emissions” in three different articles that essentially take the same approach is not going to hold your audience’s interest. Below are some questions and resources to help B2B marketers approach content marketing differently: How and Why It’s Important to Broaden Your Horizons.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

JULY 11, 2017

What differences have you seen in the types of videos B2B marketers are creating vs. B2C marketers? That’s not to say B2B marketers can’t have a personality with their video marketing. Buffer is a great example. A B2B example of this is Facebook marketing expert Mari Smith. They definitely can. Where should they start? “We

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field. Source AdExchanger).

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JULY 24, 2018

If you’re the person setting up split-tests, and you’re not a coder, editing the code that creates forms can be truly terrifying. Find out where the different players stand on the data being collected in your opt-in forms. Every company’s data requirements are different. Here’s an example of this in action.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

NOVEMBER 22, 2016

I personally am thankful for so many things that I could write a novel. You’ll think about client goals, personal goals, business goals, etc. Each person will then read the question to their partner. Give each person 5 minutes to answer their question. For example, part of Nancy’s day is taking a boat ride into work.

Training 120

Training SEO Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

DECEMBER 11, 2018

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. Amazon’s shopping app is a good example of this. Different Ways to Communicate. Different Ways to Order and Convert. So how can B2B marketers begin to target Generation Z?

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. A personalized demo can be scheduled online automatically with a calendar scheduling app that chooses the salesperson based on availability or turn. There are lots of training formats B2B companies can offer. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JULY 26, 2018

As a B2B content marketer, your job is to reach people who are making decisions for their company rather than people who are making decisions for themselves. With this comes an increased need to prove expertise in each subject area, as this person will need to get buy-in from their boss and justify the purchase to their organization.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

MAY 29, 2014

Real Personalization Would Exist. Personalizing marketing to fit even the most accurate of your target audience can make a major difference. Instead of focusing on providing the greatest number of ads to the largest percentage of your target audience, look at how you can reach each person in a personal way.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. by many companies is claiming their local review pages. Some of the below cater to software company reviews. Citysearch. Best of the Web.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

APRIL 13, 2017

However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Here’s a typical design for a form: The biggest difference in the forms targeting customers in China vs. customers in the U.S. Final Words.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. However, it is a different story in China.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. Your company gives people the right content – relevant content – for wherever they are in the buyer’s journey.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

AUGUST 28, 2014

but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. While it’s true that some B2B companies don’t have the most creative campaigns, it doesn’t mean that they can’t be creative at all. It’s Not Original.

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

KoMarketing Associates

FEBRUARY 5, 2015

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. The online marketing software company Moz has developed their popular “ Whiteboard Friday ,” which addresses common SEO-related issues and opics. Interviews.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120