Remove differences

B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Let’s look at some of the differences and opportunities on both platforms. The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ). The Demographic is Different on Instagram and Pinterest. Instagram, not so much.

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6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. Sometimes it’s about finding new revenue sources or a different or better way to tell the story that helps my clients grow. For example, I worked with a non-profit a couple of years ago.

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How to Blog: What Do I Write About?

B2B Marketing Traction

Have companies gone out of business or acquired others? For example, if you sell graphic design, explain how great design makes a difference on different media. Company news and announcements – some businesses post their press releases and announcements in their blogs. Contact New Incite today.

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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Be careful not to focus on a competitor’s wrongdoing, but instead make a statement about your company’s values and policies that rise above others’ wrongs. A video of your company party.

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Create a 1-Page Marketing Plan

B2B Marketing Traction

On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. Next I add a column for who will do the work, either an employee of the company or an outsource vendor. I do this so that I can sort the spreadsheet by person responsible, by category, by date, etc.

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Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

I had a personal experience with this when one of my attorney clients told me about Copyscape.com. I have a thirty-plus-year career in B2B marketing and sales, and I’ve consulted with hundreds of companies in the last twenty years. Here’s an example. It is not OK to copy other marketer’s stuff.