ANNUITAS

MAY 21, 2020

The Interactive Advertising Bureau , a conglomerate of 650 leading media and technology companies, defines attribution as: The process of identifying a set of user actions (“events”) across screens and touchpoints that contribute in some manner to a desired outcome and then assigning value to each of these events.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

OCTOBER 7, 2020

However, with the advent of better personalization and scalable options to deliver the same customized experience with less legwork, portals became unnecessary. With its recent acquisition of Engagio, DemandBase seems to be providing a perfect example from a technology perspective and analogy to understand ABM tactics as a whole.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ANNUITAS

FEBRUARY 7, 2023

Said differently: Are you sticking your head in the sand, or are you innovating? What type of improvement can a company expect from investing in go-to-market transformation? A retention mindset simply makes sense; subscription economy companies grew nearly five times faster than the S&P 500 in recent years. Significant.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

ANNUITAS

MARCH 19, 2020

But many of us also share concern over a different crisis: the state of our businesses at this time. And for many B2B companies, they are struggling to do so without live interactions, especially events. Without events, there is a definitive ceiling to the amount of quality Persons to add to the top of the funnel.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

AUGUST 27, 2020

To correctly qualify a lead, sales and marketing need to know: Is the company the right fit? Is the contact at the company the right person with the authority to move a deal forward? Knowing the company, company size, industry, location, etc. You can ask a question in-context with what a person is reading/watching.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

MAY 5, 2020

Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. The person you hire to fill your role should have experience in the platform you use.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

DECEMBER 4, 2020

Live chat is a growing medium that many companies are turning to as a means to connect with prospects sooner and faster. But when thinking about implementing a chat tool, the thing companies are missing is how to incorporate live chat into an orchestrated customer journey. Companies want to drive sales, so they add chat.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

AUGUST 30, 2016

Here are four tips to maximizing data that are applicable to companies of all levels of data sophistication – whether they already have been meticulously tracking their marketing and sales activities for years, or they’re just now establishing their data strategies. They don’t have to be. Correlate Disparate Data-.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

ANNUITAS

DECEMBER 11, 2023

In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. The top use cases, not surprisingly, are content creation and personalization for GTM activities. This may never change. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

MARCH 4, 2020

Maria Pergolino — a seasoned software CMO and Marketo alumna notes in a LinkedIn post : Some have said demand generation is different from Growth Marketing because demand generation only focuses on top of funnel and Growth Marketing or growth hacking covers the entire funnel including their time as a customer.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

JULY 2, 2020

As long as marketing and sales struggled to connect with buyers throughout the funnel, then the company would continue to miss growth goals. Bankers can no longer drop in on the finance departments of the largest companies in town. They can’t grab lunch with the CFO or meet new contacts at a tradeshow or event. Understand Your Buyers.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

OCTOBER 17, 2014

Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets. They must serve a variety of different audiences with targeted, relevant messages that promote actions, while still remaining true to their brand voice, tone, and thematic, and business goals.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Cut bait and try something different if it doesn’t work.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

MARCH 12, 2015

At most companies, people spend 2% of their time recruiting and 75% managing their recruiting mistakes,” said Richard Fairbank, CEO at Capital One. Have you thought about what type of person, and what qualities would thrive in this particular job? With only 7.5% FIND THE RIGHT PEOPLE (STOP SPENDING SO MUCH TIME ON THE WRONG ONES). “At

Demand Generation 100

Demand Generation Enterprise Management Correlation Demand 100

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Cut bait and try something different if it doesn’t work.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

JULY 15, 2014

More often than not, each department is operating in their own world, chasing their own goals, and measuring themselves on completely different criteria. For example, are the product brochures conveying the messages that are resonating with buyers? It’s as as inevitable as death and taxes…marketing and sales misalignment.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Marketing Budget Marketing & Strategy 100

ANNUITAS

DECEMBER 22, 2011

He was telling me about his organization, the relationship between sales and marketing, and what he knew needed to change to make his company more effective. This is a perfect example of a CMO who has failed to be effective in his role, perpetuating the feeling that marketing is not truly valued within the organization. Be a Leader.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

ANNUITAS

OCTOBER 6, 2010

My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind. This is done by creating an ideal buyer profile for your company’s product(s) or service(s). For most companies, one buyer profile is not enough. Map content types to buying phases.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

JANUARY 25, 2022

Companies are struggling to accommodate the influx of stakeholders. No longer can a salesperson count on selling to the same handful of people; they now must prove value to a dozen different parties. Each stakeholder has a different job to do. Secondary-source industry research specific to the company and/or its industry.

Enterprise Management 130

Enterprise Management Buy Work Management Marketing Management 130

ANNUITAS

OCTOBER 1, 2020

The past six months have challenged companies in many ways, but perhaps the greatest challenge has been a precipitous drop-off in sales and the resultant impact on the ‘top line.’. Said differently, everyone has a demand problem at this point. We help companies course-correct and move to a more strategic demand marketing state.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

ANNUITAS

SEPTEMBER 15, 2020

Business-to-consumer (B2C) companies have harnessed social media in a huge way. Social media is a space for branding and personality. We see great examples of B2C companies that have used their social media pages to define a distinct brand, but that is absolutely not the main point of social media for most B2B companies.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

NOVEMBER 11, 2020

Most sites, for example, are A LOT slower than we realize. Even those who have found you through a direct link via a different engagement channel are much less likely to stay on your site if their experience is subpar. And these differences can have a noticeable impact on performance and search rankings. I just added the Latin.

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147

ANNUITAS

JULY 12, 2022

In today’s B2B buying journey, there is no single “handoff” from digital to in-person (or, for that matter, from marketing to sales). …. [S]imply Growth must revolve around the end-to-end customer journey and lifecycle — and differential customer needs at different stages. Actionable. into one “Growth Operations” team.

Organization 130

Organization B2B Marketing Lead Ranking Ad Building 130

ANNUITAS

APRIL 8, 2014

The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.

Marketo 100

Marketo Demand Generation Buying Cycle Lead Scoring 100

ANNUITAS

AUGUST 19, 2010

  For the sake of clarity, let’s look at the difference between the terms “Marketing Automation” and “Lead Management”: Marketing Automation is technology or software that automates manual tasks, integrates databases and allows for consistent, repeatable communication to your prospects across multiple channels (email, direct mail, web, etc.). 

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. And herein lies the problem – wait for the buyer to be stamped and the sales person may find themselves without a seat at the selling table.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. And herein lies the problem – wait for the buyer to be stamped and the sales person may find themselves without a seat at the selling table.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100