Personalized email marketing : We have the technology! mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. Thing is, email personalization doesn't need to be insanely complicated to resonate with recipients. Just like any other piece of marketing content, useful personalization is the stuff that simply makes your marketing more relevant, and more helpful. So, what are some ways you could make your email marketing more personal? So why isn't anyone doing it? That's all! MORE >>

The biggest disconnect for companies is that a marketer's definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. This said, a company's lead definition in this form has nothing to do with customers or prospects. Company size (revenues, employees). persona is a bridge between your company and your prospects and customers.  Priorities: Need to ensure the company has the tools and processes for sustainable growth. similar company has achieved goals like ours. MORE >>

have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. We build our emotional attachments with companies and brands like the way we build our friendships — through lots of small, consistent interactions that lead to deeper forms of engagement. In my social media marketing workshops and speeches, I have fun referring to a photo of a person who has actually tattooed a company logo on their body. First, I am going to give you ONE view. MORE >>

This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. The issue of personal brands clashing with corporate brands is something I've commented in the past. How will companies deal with personal brands that outstrip the company, that's an issue, who actually owns the information gathered when working for a company will be a battle ground in the coming years. If MORE >>

Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. The key to navigating your way to a sales-ready lead is navigating through individual personalities. When you apply the human touch, you must establish credibility and, essentially, establish and manage relationships with many different people at many different levels in an organization. Lead nurturing based on personality. Your champion. Your influencer. little. ? MORE >>