KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. Any fewer shows you don’t care about your connection with your audience. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. What are some sales pitch examples based on different scenarios? Successful sales pitches: Use a unique, personalized opening. We’ve all had to put up with pushy salespeople.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? Define Your Target Persona’s Personality. The category (B2B or B2C) your company falls into.

Social Media 336

Social Media Personalization Media Brand Identity 336

SendX

AUGUST 31, 2021

That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries. We have chosen campaigns from different industries - subscription apps, Saas business, direct-to-consumer brands, etc. I wonder if any Saas company promotes itself as a gifting option during the festivals ;) Do you know any?

Email Marketing 265

Email Marketing Campaigns Examples Enterprise Management 265

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Webbiquity

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Your C-suite needs to lead by example.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. And we’ve got examples. It’s time to get personal. What is a BASHO Email?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? What makes gamification so appealing to the average person? For starters, most examples of gamification in business are interactive. Here are some notable examples: 1.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Webbiquity

MAY 30, 2019

Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior. Update your personalization process regularly.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Hubspot

NOVEMBER 2, 2018

Writing a LinkedIn summary is incredibly difficult -- for everyone, but especially for salespeople. In this blog post, we'll dig into what to include in your LinkedIn summary to make it stand out, as well as some examples to give you inspiration. How to Write a LinkedIn Summary.

Linkedin 101

Linkedin Creativity Examples Ideal Customer Profiles 101

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. That, my friends, is the essence of building your personal brand. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Personalization 89

Personalization Brand Identity Branding Tips 89

Scoop.it

FEBRUARY 29, 2024

Why should your company have one? In short, a vision statement is the overarching perspective of your company’s mission. You’ll often see them referred to as the company’s “north star.” You’ll often see them referred to as the company’s “north star.” It is one of the key elements to help company culture thrive.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Marketing Insider Group

JULY 28, 2020

The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn. Prove to them the company, division, employee, personal and customer impacts for the identified gaps. Challenge the status quo.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 141

Linkedin Tips Paid Search Agency Ideal Customer Profiles 141

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. For example, “online marketing for SaaS.” Let’s get started!

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. Let’s dive in.

Social Media 101

Social Media Creativity Examples Media 101

Hubspot

OCTOBER 31, 2017

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. The best part?

Personalization 101

Personalization Examples Hubspot Amazon 101

illumin

OCTOBER 27, 2023

So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. When one of these three pillars fail, it is a sure sign of weak company culture.

Paid Search Agency 98

Paid Search Agency Companies Peer-to-peer Organic Leads 98

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

EveryoneSocial

APRIL 12, 2021

If you have been on LinkedIn for some time now, you might remember that in the early days the social platform was primarily used as an online resume. But over the years, LinkedIn has not only become a way to get hired or find talent but to build a professional network and a personal brand. What Is An Optimized LinkedIn Profile?

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Linkedin Optimization 125

Rev

APRIL 19, 2023

While both sales prospecting and lead generation require market research and a strong knowledge of what your target customers want, the main difference lies in how you go about reaching these potential customers. For example, look up what challenges their company is currently facing or recent achievements your offer can help support.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Webbiquity

APRIL 18, 2024

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Like everything else, B2B marketing automation does come with its own set of challenges: Sales and marketing alignment : Aligning sales and marketing teams can be challenging, as both may have different goals and approaches to using automation tools.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Oktopost

MARCH 24, 2022

In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. We’ve got seven excellent employer branding examples to help guide you through your journey. 7 Employer Branding Examples to Inspire You.

Examples 107

Examples Brand Identity Branding Campaigns 107

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. If you’re a financial advisor on LinkedIn and you don’t see numbers from social media like the ones reported in the survey, it may not have to do with what you’re posting, but what you’re doing beyond posting. million in assets. There are plenty of strategic ways to use it.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Directive Agency

JULY 31, 2023

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Most importantly, it hits the B2B marketing KPIs the company is looking for. Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Hubspot

OCTOBER 30, 2017

You’re a complex person, with unique ambitions, experiences, preferences, and traits -- how are you possibly supposed to distill yourself down to three mere words? LinkedIn headlines are essentially the professional version: They ask you to describe who you are and what you do in just one line. How to Write a LinkedIn Headline.

Linkedin 96

Linkedin Enterprise Management Work Management Examples 96

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! This has led to a highly competitive environment where companies compete for the same customers. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Only B2B

FEBRUARY 23, 2022

For example, despite the economic obstacles that some Asian and African countries face, one thing is certain: you can create leads in the same manner you would in the West as long as your target market has access to the internet and a device (computer or smartphone). LinkedIn is still the go-to site for B2B.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. [ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40