Search Engine Journal

OCTOBER 27, 2021

Building out different types of content can be a powerful SEO strategy for SaaS companies. The post How 3 Different Enterprise SaaS Content Strategies Work (With Examples) appeared first on Search Engine Journal. See who does it successfully and how.

Examples 112

Examples Marketing & Strategy Content SEO 112

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. What do different types of influencer marketing campaigns look like? Let’s explore some examples of different types of influencer marketing campaigns. What is an influencer marketing campaign?

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. But what exactly is thought leadership content marketing ?

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? For starters, most examples of gamification in business are interactive. Let’s look at some examples of how you can bring it into your own marketing campaigns.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Your company offers a 10% commission for a product valued at $5,000. Commissions may have the power to incentivize reps to stick with your company long-term. Commissions come in different shapes and sizes. 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Salesforce Marketing Cloud

JANUARY 10, 2024

Quick: What’s the difference between gross sales vs. net sales? Not everyone is a born financial analyst, so don’t feel bad if you’re not entirely sure — you’re in good company. Knowing the difference between gross and net sales — and how to track them — is key to this effort.

Forecasting 64

Forecasting Merchandising Pricing Price 64

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. Just about all companies are looking for marketers who excel at writing and storytelling.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. What are some sales pitch examples based on different scenarios? Support your pitch with examples of success supported by visualizations. I used to be one. Relax and ask questions.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Inbox Insight

NOVEMBER 10, 2023

When it comes to deciding where to source your intent data, it is worth considering that first-party data, second and third-party data all give different outlooks, provide different benefits and have their own challenges. Second-party intent data Second-party intent data is essentially someone else’s first-party data.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Social Media 119

Social Media Examples Work Management Media 119

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. At a high level, here’s the scoop: With ABM, customers are treated like individual accounts even when they’re grouped as leads within the same company or vertical. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Scoop.it

FEBRUARY 29, 2024

Why should your company have one? In short, a vision statement is the overarching perspective of your company’s mission. You’ll often see them referred to as the company’s “north star.” You’ll often see them referred to as the company’s “north star.” It is one of the key elements to help company culture thrive.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

Hubspot

JANUARY 28, 2019

At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. Ultimately, your company profile matters.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. We took a slightly different approach. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase.

Paid Search Agency 115

Paid Search Agency Marketing Attribution Top of Funnel Companies 115

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Common sales compensation plan terms Types of sales compensation plans 6 steps to build an effective sales compensation plan 4 sales compensation plan examples to get you started Tee up reps for success Use Sales Programs to pair the right compensation with outcome-based training in the flow of work so reps can deliver results quickly.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

SendinBlue

APRIL 6, 2021

This guide will help you understand the differences between marketing automation for B2C and B2B audiences to ensure you’re using it in the best way for your business. Plus you’ll find example automation scenarios that you can try across the B2C customer journey. B2B vs. B2C marketing automation: What’s the difference?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Examples 52

Vision6

APRIL 19, 2023

While many companies focus on acquiring new customers, they often overlook the importance of nurturing existing ones. You can establish a collective sense of pride and purpose by featuring your subscribers’ accomplishments or emphasising your company’s progress, inspiring higher engagement and devotion.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Optinmonster

JANUARY 18, 2024

If you’ve segmented your email list , you can send different emails to different user groups. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Here’s an example from Apollo.io : Lusha goes a step further. Offer unengaged users a trial extension.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

EveryoneSocial

JANUARY 13, 2021

Having defined company values not only benefits employee engagement and how employees interact with your organization but can influence if someone wants to support your business. Your core company values shape work culture and the business decisions your leadership teams will make. So what is the importance of defining company values?

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. Here is an example of a case study HubSpot created: [link].

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

illumin

OCTOBER 27, 2023

So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. When one of these three pillars fail, it is a sure sign of weak company culture.

Paid Search Agency 92

Paid Search Agency Companies Peer-to-peer Organic Leads 92

Contently

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. Best for: Companies with large audiences.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 90

Analysis Marketing AI Examples SWOT 90

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Think public companies with a market cap greater than $20 billion. Are these people nuts?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. Both are tactics used to boost sales revenue, but they work slightly differently.

Examples 123

Examples Tips Cross-Selling Bundling 123

Stevens & Tate

OCTOBER 17, 2023

The Difference Between MQL(marketing qualified leads) vs SQL (sales qualified leads) Not all leads are of high quality. For example, you can assign a point for downloading an eBook or watching a video on your site. For example, you might find that leads who download a specific whitepaper are more likely to go on and make a purchase.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! This has led to a highly competitive environment where companies compete for the same customers. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Emotions Emotions show how customers feel at different touchpoints in their interaction with your brand.

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

ClearVoice

MARCH 14, 2019

It should be one tight, information-packed paragraph that sums up the highlights of the company from its inception till right now. We’ll also take a look at five written boilerplate examples that are used in a variety of different channels to create a memorable, consistent brand identity. It can be used for web and print.

Examples 100

Examples Press SMB Blast Campaigns 100

Only B2B

NOVEMBER 9, 2021

MQL Vs. SQL: How Do They Differ? Difference Between MQL & SQL. MQLS and SQLs are essential components of every company’s sales pipeline. The post What Is MQL & SQL and How Do They Differ? An SQL is a buyer who has expressed an interest in making a purchase and sees your organization as a viable option.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 118

Hubspot

SEPTEMBER 14, 2023

In this post, we’ll define what makes these two concepts so different, and outline how that can look on a day-to-day basis between managers and reps. Coaching Benefits Key Differences Between Sales Coaching and Feedback Feedback serves as a tool for communication and development, and it comes with many benefits. What is feedback?

Customer Satisfaction 70

Customer Satisfaction Organic Leads Lead Scoring Lead Ranking 70

Salesforce Marketing Cloud

JANUARY 9, 2024

What can I ask to reveal how a seller deals with customers and what that could mean for the company? Can you walk me through what you would do differently in your next role to drive more success? What do you wish they did differently? Be honest, and talk about how you made a measurable impact on your team and your company.

Examples 59

Examples Thought Leadership Work Management Touchpoints 59