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Report: Intent Data is Helping Marketers Boost Company Revenue

KoMarketing Associates

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. To achieve their goals, Data Heroes are turning to intent data to gauge the purchasing interests of customers and prospects.

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Innovative Developments in B2B Chemical Manufacturing: Challenges, Opportunities, and Future Growth Prospects

Fount Media

In recent years, the industry has seen a significant shift toward business-to-business (B2B) models, with companies focusing on creating The post Innovative Developments in B2B Chemical Manufacturing: Challenges, Opportunities, and Future Growth Prospects appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Here’s how these companies can leverage UX design to gain a competitive advantage. When deciding on what product they want to buy to fulfill a need, new prospects and current clients must make several decisions. Why B2B Companies Sometimes Deprioritize UX Design. This journey doesn’t matter nearly as much to B2B companies.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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How one tech company is doing marketing without cookies

Martech

Sentry provides SaaS error and performance monitoring to developers. Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.”

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. How Do I Conduct an Efficiency Audit on My B2B Company?