Sprout Social

MARCH 1, 2023

It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

Product 89

Product Focus Group Social Media Advertising Agencies 89

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Scott is the VP of sales at a $50 million tech company. Also, many B2B companies have a buying committee of 6–10 people each having a specific role. But why is it so important, after all?

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 100

Budget Programs Work Management Allocation Product 100

Zoominfo

JUNE 28, 2023

It’s the day of a new product launch. Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. A GTM strategy is needed anytime you bring a product or service to market. How can your product help employees be more productive?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

ClearVoice

DECEMBER 5, 2022

This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. You can make many mistakes in content production if you do not know who you are speaking to. How long has it been since your company posted on social media?

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. Thus, tackling enablement is both adds value and clearly enhances productivity. A point not to be missed is what Salesforce calls “Grounded Prompts.”

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. User-friendliness should be the cornerstone of every martech product.

Work Management 100

Work Management Marketing Management Product Differentiation 100

Heinz Marketing

FEBRUARY 1, 2024

Whether you’re an individual aspiring to grow in your role or a business leader aiming to steer your company toward greater success, effective reflection forms the cornerstone of planning for a fruitful future. This self-awareness is crucial for personal development and career growth.

Peer-to-peer 89

Peer-to-peer Business Thought Leadership Planning 89

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

SalesGrape

NOVEMBER 18, 2023

By humanizing their approach, companies can establish meaningful connections with their target audience and differentiate themselves from competitors. Through direct conversations with prospects or existing clients, marketers gain valuable insights that can inform product development, marketing messaging, and overall business strategy.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Martech

JANUARY 30, 2024

Sentry provides SaaS error and performance monitoring to developers. Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.”

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

Blue Flame Thinking

JANUARY 3, 2022

Blue Flame Thinking has gained national recognition as a top web and app development company in the USA by Techreviewer.co, the well-regarded IT market research and analysis company. Techreviewer’s research placed us in the list of top development companies out of over 500 competitors. Web Development Rankings.

Paid Search Agency 98

Paid Search Agency Marketing Management Marketing Automation Services Budget Programs 98

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105

Blue Flame Thinking

APRIL 27, 2021

Techreviewer.co, the well-regarded IT market research and analysis company, has named Blue Flame Thinking to its list of top web development companies in Chicago. This list acknowledges renowned companies in the web development industries. About Blue Flame Thinking. About Techreviewer. Techreviewer.co

Paid Search Agency 98

Paid Search Agency Marketing Management Marketing Automation Services Budget Programs 98

SmartBug Media

APRIL 10, 2023

More and more companies are embracing SMS marketing to engage with customers where they’re already most active. If you’re thinking about adopting SMS marketing, you may have some questions about how to develop and implement a strategy that works. SMS marketing is equally effective and engaging—and brands are taking note.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. Develop your Salesforce Admin communication skills Learn More Have a Learner’s Mindset One of the keys to my admin success is that I’m constantly learning and improving my skills and solutions for business challenges. How do they do it?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

CMSWire

JANUARY 23, 2024

One thing is abundantly clear about generative AI so far — companies that use the technology in the right way will be far more productive. Continue reading.

Product 123

Product Generation Companies Conversion 123

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Stevens & Tate

FEBRUARY 15, 2021

Brand is about a consumer’s perception of your company. A positive perception means that a customer has a sense of quality, value and trust in your company. That is why you need to understand the brand development process and how to do it successfully. The Brand Development Process. Determine what you are branding.

Process 130

Process Brand Identity Branding Work Management 130

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. However, having a robust audience development plan can help combat this problem. Audience development is not about volume alone. High-impact audience development strategies.

Multi-Channel 108

Multi-Channel Ad Exchange Work Management Acquisitions 108

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! We appreciate you.

Work Management 112

Work Management Marketing Management Software Product 112

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 134

Product Work Management Marketing Management Cost per Acquisition 134

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

How developers work in the world of Salesforce What does a developer do with Salesforce? Which skills does a developer need to work with Salesforce? What are the career prospects for a developer who works with Salesforce? Embarking on your developer career journey. How developers work in the world of Salesforce.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Peer-to-peer 95

Sprout Social

OCTOBER 8, 2020

The good news is that this is preventable if you set up and enforce a content ideation and development process. The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy. Are there any products or services that you offer that don’t have a lot of content?

Top of Funnel 143

Top of Funnel Content Lock-In Social Media 143

Golden Spiral

DECEMBER 18, 2020

sell the product. For SaaS companies in particular, this is critically important. Without the establishment of trust and reputation, selling a product—especially in a competitive marketplace—is difficult. You must understand the difference between marketing your company and marketing your product(s).

Paid Search Agency 62

Paid Search Agency Planning Product Companies 62

Oktopost

OCTOBER 23, 2021

But not all leads are created equal – in general, at least half of your prospects aren’t good fits for your product. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. What is a Sales Development Representative?

Top of Funnel 117

Top of Funnel High Quality Lead Sales Qualified Leads Enterprise Management 117

Lake One

SEPTEMBER 29, 2022

Marketing is a lot to juggle, from paid advertising and SEO to social media and content development. Keep reading to learn how to build a digital marketing roadmap and how it will help your company. You can organize in whatever time frame works for your company, whether days, weeks, or quarters. Determine Goals/KPIs.

Paid Search Agency 52

Paid Search Agency B2B Marketing Planning Buyer Personas 52

Martech

MARCH 31, 2023

That’s why as martech professionals, we need to develop our skills and knowledge constantly. Take advantage of opportunities to develop interpersonal skills. Professional development doesn’t have to be expensive and time-consuming. That’s why they hire and run talent development teams for that purpose.

Work Management 91

Work Management Marketing Management Training Vendors 91

Launch Marketing

JULY 12, 2022

From opening more offices in the US to expanding operations internationally, the team at Global Agility knew they needed expert marketing guidance to elevate their messaging, boost their brand and develop a mix of sales enablement materials to support their growth objectives. Martin Tyson, Chief Revenue Officer.

Paid Search Agency 62

Paid Search Agency Brand Identity Branding Companies 62

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product. Download it now.

Product 133

Product B2B FAQ Verticals 133

Golden Spiral

MAY 9, 2019

sell the product. For SaaS companies in particular, this is critically important. Without the establishment of trust and reputation, selling a product — especially in a competitive marketplace — is difficult. You must understand the difference between marketing your company and marketing your product(s).

Paid Search Agency 85

Paid Search Agency Product Planning Companies 85