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Industrial Website Development Do’s & Don’t’s

Industrial Marketer

How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Read more » The post Industrial Website Development Do’s & Don’t’s appeared first on Industrial Marketer.

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Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions

Industrial Marketing Today

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. Manufacturers and industrial companies can achieve their marketing objectives by understanding and overcoming these roadblocks.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. Download the free guide 1.

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How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day. But content marketing in the tech industry can also be quite competitive. Quick Takeaways. Why Use a Blog Writing Service?

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing & utilizing Personas is hard work! We rely on titles, company size and industry to define personas – but there is so much more! Marketers sink time into primary research, testing and documentation. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy.

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How one tech company is doing marketing without cookies

Martech

Sentry provides SaaS error and performance monitoring to developers. Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.”

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Here’s how these companies can leverage UX design to gain a competitive advantage. They evaluate a company’s line of products, assess its industry expertise, and look for trust signals that indicate the business’s reputability. Why B2B Companies Sometimes Deprioritize UX Design. Plan UX Design for Site Content.

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