Act-On

SEPTEMBER 25, 2023

They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Let’s say you own an email marketing software company.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

LeanData

JANUARY 20, 2021

Poor lead management contributes to a 25 percent reduction in potential revenue (Gartner). Finally, for potential customers, bad data results in poor experiences at various touchpoints with a company – not exactly the way to make a great impression. Developing a Lead Management Strategy.

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Nearly 10% of the top-earning companies in the U.S.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Marketing Insider Group

APRIL 26, 2021

Where should you place your focus in 2021 and beyond to set your company up for growth and success? Use analytics to develop your marketing strategies before launching a new plan of attack. All key decision-makers in a company should be collaborating and learning from each other to fill information gaps.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Understand customer psychology. Incentivize loyal customers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Smashmouth Marketing

JUNE 2, 2022

based global Sales Development Rep (SDR) and appointment generation resources. Both companies have a pristine reputation in serving and engaging Information Technology (IT) and business decision makers. B2B buyers spend 17% of the buying process with traditional company sales reps according to Gartner.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The priorities included acquiring new customers, increasing the share of spend and revenues, launching new products, developing brand reputation, and increasing brand awareness. Image: MarketingCharts.com.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Navigate the Channel

JUNE 17, 2022

In B2B, around 95 percent of the journey happens online, according to Gartner , but every journey is persona specific. Consideration stage – The potential buyer explores possible solutions and the companies that provide them. Wrap Up: Develop an Effective SEO Strategy Around the Buyer’s Journey.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. One-third of consumers use app and system settings to deny data consent, per a 2023 Gartner survey. Gartner research has shown that customers who sit on the data-sharing fence can be influenced to provide more in exchange for the right value.

Cost per Acquisition 102

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 102

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. 2024 Gartner Top Strategic Trends: [link] Schedule a meeting with Kristin Carey VP, Partner Development. Garbage in. Garbage out.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Tony Zambito

FEBRUARY 21, 2022

B2B Leaders Must Develop Unified Approaches to Buyer Strategies and Customer-Centricity. In other words, buyers can develop a mindset that the company they are interacting with can “talk a good game” but cannot deliver. Towards developing a unified approach to buyer strategies and customer-centricity. Hierarchy dominates.

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. The success of early 1:1 approaches to ABM caused marketers to seek ways to scale the impact, and practitioners developed additional approaches for 1:Few and 1:Many ABM.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Vision Edge Marketing

APRIL 20, 2021

Growth remains a major mandate for most every company we work with. Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. Develop a Repeatable Segmentation Process to Consistently Identify a New Market. This is the focus of this One Good Idea episode.

Segmentation 234

Segmentation Gartner Work Management Domain 234

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes. Context is king.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Vision Edge Marketing

OCTOBER 10, 2023

Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.” 38% have heard of the metaverse, but aren’t sure what it means. Why we care.

Gartner 135

Gartner Paid Search Agency Opinions Internet Marketing 135

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

chiefmartech

NOVEMBER 15, 2016

Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in the news because their report showed that marketing budgets climbed for another consecutive year, now up to 12% of total company revenue. Doing the math, a 27% share of 12% of total company revenue is 3.2% Look no further.

Enterprise Management 40

Enterprise Management Gartner Spending Allocation 40

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Martech

MAY 24, 2023

Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. Against this background, Gartner principal analyst Tia Smart described how to build the kind of efficient, focused martech function that can get much more out of the technology. Communicate the roadmap to stakeholders.

Paid Search Agency 95

Paid Search Agency Ad Building Advertising Agencies Planning 95

Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. Tasso Argyros Tasso was the founder of enterprise CDP ActionIQ and has steered the company as CEO for almost ten years. He has also been a frequent contributor on CDPs to the Gartner Blog Network.

Enterprise Management 90

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 90

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Inspired and passionate about consumer insights, brand positioning, and overall brand development. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. It seems that a company today should make that option available and it’s surprising how many don’t.” There is certainly an acceleration about to happen.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. Proprietary AI Tools: These tools are developed for and owned by your company.

Enterprise Management 102

Enterprise Management Generation Work Management Marketing Management 102

Content Standard

APRIL 23, 2024

In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner. So why the recent flurry of headlines pronouncing the death of the CMO?

CMO 57

CMO Enterprise Management Planning Work Management 57

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Company goals are the anchoring points of your marketing budget.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Get tailor-made AI

Work Management 116

Work Management Trends Business Forrester 116

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Every go-to-market motion begins with a targeted buyer based on company and contact criteria.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

APRIL 11, 2022

This type of customer service uses AI-enabled CRM to alert customers to developments that are of direct interest to them. A separate Gartner survey found that this can increase customer loyalty by as much as 9%. These are all questions that can erode customer trust in the company. Processing.Please wait. Why we care.

Planning 88

Planning Allocation Service Gartner 88

Business Brainz

JULY 19, 2021

A study by Gartner revealed 80% of the average B2B buyer journey took place online in 2020. Buyer persona insight should be treated like a living and breathing document for companies that are heavily inclined towards delivering exceptional customer experience. Yet, the ground remains the same: deeply understanding the target audience.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. According to Gartner, organizations that actively invest in data quality can expect a 25% improvement in their data quality metrics within a year.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Hubspot

APRIL 11, 2023

If any of your top salespeople leave your company, you may fall behind. If an organization doesn’t align with these expectations, the company will bleed salespeople more regularly than employees in other departments. At times, companies may have a high eNPS score organization-wide but face shortcomings in certain departments.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

Rev

APRIL 5, 2023

With the economy lagging and experts forecasting possible recessions, forward-thinking companies are looking to stimulate new revenue in new markets. But many companies doing so are leaving money on the table in their current markets. In a vacuum, not a bad strategy. If you think you’ve exhausted your market… you’re probably wrong.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Planning Marketing Management 78

Martech

JULY 16, 2021

That doesn’t mean the pace of developments is any slower, however. The company expects this trend to become part of the “new normal” post-pandemic. The median B2B buying group involves six to 10 decision makers, according to Gartner, and 77% of buyers surveyed say purchases “have become very complex and difficult.”.

Account Based Marketing 133

Account Based Marketing Work Management Marketing Management ABM 133