Influitive

APRIL 22, 2015

As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.” Forrester’s recommendation: Extend and elevate your existing retention efforts.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Marketing Insider Group

OCTOBER 28, 2020

Inside a company, empathy helps with management and collaboration by helping to understand the other person’s perspective. Grit in the workplace will help employees develop new skills and learn new roles. This is a powerful skill that marketers can use to develop a growth mindset which is an essential part of any successful career.

Planning 363

Planning Forrester Work Management Storytelling 363

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. As you’re developing your chatbot scripts, be sure to make them engaging and personalized.

Buy 130

Buy Generation Peer-to-peer B2B 130

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Lenati is well-known for its human-centered design and analytical rigor, but its energy and passion that most distinguishes our firm,” he added.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Terminus

JUNE 14, 2023

A Customer-Obsessed Growth Engine The keynote address by John Arnold set the stage for the entire summit, emphasizing the intense competition B2B companies face in today’s dynamic landscape. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

A Customer-Obsessed Growth Engine The keynote address by John Arnold set the stage for the entire summit, emphasizing the intense competition B2B companies face in today’s dynamic landscape. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Televerde

APRIL 30, 2020

In the short-term, companies are preserving cash to maintain the health and operations of their businesses. Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Conductor

SEPTEMBER 24, 2019

“Enterprise companies should be using this calculator to understand the value of content and SEO.” We want to help you communicate that value to your company with confidence. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Vision Edge Marketing

MAY 9, 2023

In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. Reap 3 Benefits When You Move from Insights to Action B2B companies operate in a complex and dynamic environment. Why are companies finding moving from insights to action so challenging?

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

6sense

DECEMBER 10, 2021

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company. 6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.

Work Management 116

Work Management Trends Business Forrester 116

Seismic

MARCH 22, 2022

After all, shaping it depends on the company you work for, the product you sell, and your target audience. Sales coaching sets up every sales rep to practice, develop skills, and ultimately hit their number with confidence. Top 7 skills every sales development representative (SDR) needs. What is sales training and coaching?

Training 52

Training Outreach Sales Qualified Leads Forrester 52

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 139

Lead Ranking Forrester Lead Scoring Cross-Selling 139

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. Naturally, this begs the question: What would this landscape look like if the companies were represented as a combined entity for this ABM Platform evaluation?

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

chiefmartech

MAY 29, 2020

As Forrest Gump might say, “Platform is as platform does.” ” Pandium , a fascinating kind of app-marketplace-as-a-service company, released a State of Product Integrations at the SaaS 1000 report this week. 96% of martech companies have at least 1 integration. Admiral, there be app platforms here!

API 101

API Paid Search Agency Companies Forrester 101

Content Marketing Institute

DECEMBER 8, 2022

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading →

Forrester 123

Forrester Ad Building B2B Content 123

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. We set a goal to reduce the time and number of developers in half.

Process 229

Process Optimization Work Management Marketing Management 229

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong. Do you see this changing?

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Vision Edge Marketing

JUNE 6, 2023

In contrast, the CSO is responsible for developing and executing the overall strategy of the organization, which may or may not include a focus on customer experience. Yes, the CMO must be customer-centric but they’re primarily responsible for developing and executing marketing strategies that drive customer acquisition and retention.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Vidyard

SEPTEMBER 13, 2016

Today’s buyers want companies that can demonstrate empathy to their business challenges, and be responsive to their ever-evolving needs. And nobody understands this better than Forrester. Four steps to developing a roadmap to customer-obsessed marketing. They care about results! Get the Report. Get the Report.

Forrester 50

Forrester Press B2B Sales Paid Search Agency 50

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Dig deeper: Does your company need a CDP? BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Outreach

FEBRUARY 27, 2020

Sales development is changing, and if you want to stay on top of your game as a sales development representative (SDR), then you need to change with it. Let’s look at how sales development has changed and how you can stay ahead of the game in 2020. The Changing Landscape of Sales Development. Up Your Communication Game.

Lead Scoring 52

Lead Scoring Lead Ranking Tips High Quality Lead 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Influitive

MAY 1, 2019

According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success.

Communities 165

Communities Forrester Business Social Media 165

Engagio

SEPTEMBER 20, 2021

Learning to crawl, in this case, is all about getting used to the motions and developing the muscle memory of how to use your new platform so that you can launch your account-based strategy. With the right guidance and proper pacing, any company can breathe new life into their old Marketing, Sales, and Revenue strategies.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Biznology

FEBRUARY 23, 2018

You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. Plus, as product development cycles get shorter and shorter, companies are learning that the only way to create differentiation between themselves and their competition is to concentrate on the holistic customer experience. What’s that?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Marketing Insider Group

AUGUST 18, 2015

Now, in 2015, we are operating within a new age – the Age of the Customer , according to Forrester Research, one that has changed the expectation buyers have from vendors. The company who understands their buyer better and can demonstrate that understanding, wins. s from the audience.) Three Examples of Customer-Centricity.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

KoMarketing Associates

APRIL 21, 2020

Albert and Forrester published the “Harnessing AI’s Potential” report, and statistics suggested that just 26% of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. This is not the first batch of research to suggest that marketers have yet to unlock the full potential of AI.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Vidyard

MARCH 11, 2016

It only makes sense then to see companies slowly ramping up their content spend. Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Develop a Nurturing Strategy for MQLs: Create a targeted nurturing program for MQLs to educate them about your products or services and guide them towards becoming HQLs.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. It seems that a company today should make that option available and it’s surprising how many don’t.” There is certainly an acceleration about to happen.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309