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Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Here’s a playbook to help your company succeed when marketing on a local scale. This marketing segmentation supports the development of targeted messaging and media plans for local markets.

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As lead gen grows on social media, marketers discuss what’s working

Martech

Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. Marketers who rely on developers to make website changes can’t react quickly when they want to change lead form questions or make visual changes. For a campaign for a travel agency, for example, she asked prospects about their travel plans.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. For example, Dove’s “Real beauty should be shared” contest on Facebook asked fans to fill in the blank with photos. Have you ever downloaded its content development templates? Of course, terms and conditions apply.

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7 Best PPC Agency Software to Optimize Your Workflows

Unbounce

AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels, including Facebook, Instagram, and Google Ads. Spyfu is a competitor monitoring tool to help you discover keywords and terms that your competitors are bidding on. Tools for Improving Your PPC Workflow.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Understanding what each term implies is critical before deciding on a path for your brand. Do you have a list of cascaded targets that reflect your growth plan and provide guidance moving forward? Changing market conditions could wreak havoc. Corporate financial services companies don’t win by providing the best service.

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Taboola and Outbrain to Merge to Create Meaningful Advertising Competitor to Facebook and Google

Outbrain

Combined Company Will Reach Nearly 2 Billion People a Month, Supporting Journalism Around the World Companies to Merge in a Cash and Stock Transaction. Both companies’ Boards of Directors have approved the transaction. Both companies’ Boards of Directors have approved the transaction.

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6 Steps for Building an Effective Lead Development System

PureB2B

One of the foremost aims of a marketer is knowing what steps are required to establish a company with an efficient lead generation system –knowing how to build a company that creates an agile funnel with a continuous flow of inbound and outbound leads. Lead development is both transformative and disruptive.