Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Apple opened the iPhone to developers only three years ago, and already more than a half-million apps have been delivered. Check out the wall posts on Facebook. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

NOVEMBER 28, 2011

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. companies block social networks completely and 51% limit access to business purposes only. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50