KoMarketing Associates

DECEMBER 4, 2014

There has to be a marketing plan to go along with it. For businesses, creating good content takes planning, time, resources, and of course money. Here are a few additional resources on how to craft a content marketing strategy: Developing a Content Strateg y – Content Marketing Institute. Facebook Wants Your Money.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

SEPTEMBER 18, 2012

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. While the first step is developing a solid social media plan , there is more to it than just organization planning. Facebook is more informal. Can You Really Be Everywhere, All the Time?

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MAY 5, 2014

It should come as no surprise that the ubiquitous Facebook is the top social network for content engagement, accounting for more than 60 percent (33.8 Before spending all your energy on Facebook and Twitter, however, it’s important to keep in mind the massive number of users each network has (1.56 percent “Likes” and 26.7

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. This goes for our company’s marketing tactics as well. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

OCTOBER 25, 2013

In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans. Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles. What are your favorite link building tactics?

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

JANUARY 12, 2016

In any case, you were probably disappointed to take action – even if there was a semblance of organization or sequence to the effort – without first establishing a durable plan. The “ No Plan ” approach commonly leads to a sucking vortex. In fact, backstory is critical to developing trust and favor among B2B buyers.

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

KoMarketing Associates

SEPTEMBER 13, 2018

However, questions about company revenue or future plans may require a little more thinking and therefore start to breed hesitation. The user has already signed up for the course, knowing that they are going to receive repeated emails from your company. A/B test form fields to figure out what works best for your forms.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us. WORD-OF-MOUTH MARKETING. SIMPLE MARKETING TACTICS. Final Thoughts.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

MAY 28, 2015

50% of Facebook’s daily active users (DAU’s) watch 1 or more videos per day; 53% through shares and as much as 75% via mobile device. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. 78% of companies will try / are trying to differentiate through customer experience in 2015.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Search engine optimization ranked second in popularity amongst marketing channels used or planned to be used in 2013 by industrial marketers. Final Thoughts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JUNE 16, 2014

A few things to keep in mind include: Identifying the audience: Content needs to be developed with a target reader in mind. Developing buyer personas is a critical piece of this process. Keyword research: Develop a list of core keywords that the content will be geared towards. Credit: www.mlssoccer.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

NOVEMBER 10, 2021

To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. More than 3.6 Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

NOVEMBER 15, 2016

At KoMarketing, we have seen the most success when using video on Facebook. Numbers behind this trend : An August study of the 50 fastest-growing B2B companies by Mattermark and Drift revealed that 80 percent of companies maintain a blog or other form of online publication. Companies Are Investing in Content Talent.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

SEPTEMBER 23, 2020

So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. You’ll want to apply each one of them into your 2021 plans in one way or another. Another 18% of marketers say they aren’t using a marketing automation platform and have no plans to use one.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

KoMarketing Associates

AUGUST 20, 2019

Yet, to this day it is one of the most common places we default to when we need to make a purchase, evaluate a company, or answer a question. Business to Business (B2B) companies have not escaped from the shift in marketing trends. Making sure you are targeting the right people is an important first step in any marketing plan.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree media is also great for showcasing your company’s culture.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

AUGUST 1, 2017

I’d recommend starting here and then diving into specific platform resources, whether that is the LinkedIn advertising platform, marketing and administration of a company page, or simply fine tuning a LinkedIn profile for sales and business development efforts. The LinkedIn Content Marketing Tactical Plan.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

MAY 3, 2022

B2B content marketing can be defined as the strategy business to business marketers use for developing the breadth of assets and communication used to engage prospective buyers, customers, and stakeholders, associated with an organization’s business objectives. Retention vs Churn: What rate do customers stay on or leave your company?

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

MARCH 10, 2021

And because Twitter hasn’t made as many radical changes as, say, Facebook , it’s easy to fall into a bit of a “been there, done that” mentality with the platform. They appear for only 24 hours, and they’re in the same vertical format as Stories on Instagram or Facebook. Fleets are basically Twitter’s versions of Stories.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

JANUARY 3, 2019

At KoMarketing, we are fortunate that it has been another great year, seeing double digit growth, the professional development of new and existing team members, and the organization rising to challenges faced in the ever evolving world of B2B digital marketing. Should Your B2B Company Be On Instagram? View this post on Instagram.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree media is also great for showcasing your company’s culture.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

JUNE 15, 2017

The “State of Social Video: Marketing in a Video-First World” infographic from Animoto recently showed that over the past month (survey published in June 2017), 64 percent of online video consumers indicated that watching a marketing video on Facebook had influenced a purchase decision.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Video Marketing Social Marketing 120

KoMarketing Associates

FEBRUARY 27, 2014

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. We’re having greater success developing quality referral traffic in social sites like Twitter, LinkedIn, and even Facebook.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

KoMarketing Associates

OCTOBER 22, 2019

It also can let people watch your videos without sound, which is what many people do on Facebook and while on their phone. This info can include social media links, important product pages, and more about the company. If you can help it, try to post regularly instead of sporadically with no set plan. Post Regularly.

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

KoMarketing Associates

FEBRUARY 26, 2019

Content marketing among B2B companies continues to grow, which means that it’s more competitive than ever to produce high-quality content that your target audience is going to be interested in. There’s a saying that’s posted on one of the walls at Facebook headquarters : “Done is better than perfect.” Pomodoro Timer.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

FEBRUARY 29, 2012

Still not sold on these development? Over one-third of Facebook’s 600+ million user base uses Facebook mobile. A third of companies surveyed planned to launch four or more mobile projects in the next 12 to 18 months. Facebook app ranks as #3 most popular app for iPhone and #4 for Android users. In the U.S.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

KoMarketing Associates

NOVEMBER 10, 2016

As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. About 86% have active Twitter accounts, and 84% have active Facebook pages. source ).

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262