Magazines have always been good at creating content, re-purposing content, and planning ahead, but for B2B marketers this hasn’t always been the case. Reasons for developing a content strategy: 1. Developing a content strategy will enable you to create content that will be more engaging. In order to develop the strategy, you’ll need to do some research to determine a few things about your consumers. While they may be the ones responsible for most content right now, it’s really something that needs to be mandated company wide so that there will always be consistency. MORE >>

B2B marketers have long known that to succeed with social media they can’t view it as a stand alone campaign or tactic, but must integrate social media into their marketing plans. Making your website social includes providing other remarkable content, usually on a blog, allowing visitors to share and spread your content, and links to your social profiles, along with what visitors can expect when they follow or like your company. There are stil B2B companies using traditional advertising to drive leads into their funnel. Here are four suggestions for doing just that. MORE >>

When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. Competing agencies typically try to impress by piecing together glossy, elaborate plans spanning from Facebook promotions to blasting out a Pinterest campaign. In fact, I put together no plan at all. Are they fast and flexible, or ponderous in their approach to development? MORE >>

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. How can I grow my company’s following? Mark R. MORE >>

As B2B companies create Facebook Pages, in addition to creating a content strategy and an engagement strategy, which are processes for what to post and how to engage with comments, they need to develop a process for dealing with a crisis. The SXSW Interactive Session, How Brands Respond to Facebook Attacks , addressed this issue with examples and advice from the panelists. The session begin with a summary of the Nestle Facebook attack by Greenpeace, which encouraged backers to post negative messages on the Nestle Page using an altered logo in their profile pictures. MORE >>