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The 7 Building Blocks of a Solid Content Marketing Plan


According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. So why not get started on the right foot and nail down a solid plan? Step 2: Develop Buyer Personas.

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Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Assess the company culture You might be wondering what the company culture has to do with social media success. Assess the company culture.

The Guide to a Successful Employee Advocacy Plan


From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. With content being published around-the-clock, marketers expect to see results quickly, even though establishing a company’s presence and credibility online requires time and patience. In the world of B2B marketing, employees can be a company’s most valuable marketing asset.

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5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

Of course, this is just a sample of companies and lines of business across marketing and technology. The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. great example is Moz’s Web Developer’s SEO. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". customer/stakeholder goals of my company, and what do I need to make. B2B Marketing.

Survey says: ANZ Companies use social media for business


LinkedIn and Facebook Usage Across Australia. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. That means 58% of Australia’s population is on Facebook. Facebook wins the social channel popularity battle with brands in Australia, with LinkedIn coming in quite a distant second. Social Media Use. Social Media Sites Used.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? This post will explain why that is usually a bad strategy if you are aiming at creating long-term, loyal customers. I’ve been honored to be selected to help judge a global company’s internal social media competition. Tweet.

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan. Summarize in a few bullet points or charts the key challenges your content marketing plan will solve for your business.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. great example is Moz’s Web Developer’s SEO. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". customer/stakeholder goals of my company, and what do I need to make. B2B Marketing.

5 Ways B2B Companies Can Take Advantage of Facebook

Social Media B2B

Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. Develop a Strategy. The first way to take advantage of Facebook is to create a content strategy.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Here are examples of companies that used interactive content and could directly attribute increases in sales pipeline to the content: Blackbaud achieved 133% of its sales quota by using interactive content to tailor the sales conversation to the prospect. The good news is that you can get started with interactive content via a simple free polling solution (think Facebook polls.)

5 Ways B2B Companies Can Use Facebook Timeline

Social Media B2B

Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Add Company Milestones. Sort of.

9 Brands With Brilliant Facebook Marketing


There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. great example is Moz’s Web Developer’s SEO. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". customer/stakeholder goals of my company, and what do I need to make. B2B Marketing.

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. LinkedIn, Facebook, or Twitter? 150 followers on Facebook? Specific.  Measurable.

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Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth. have to imagine there are a lot of emotions going on for you today as your baby is adopted by another company. .

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

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In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We also take a closer look at Facebook’s new Creative Hub. This, in turn, will lead Facebook to subsidize some brands to keep them using it. It enables them to share, review, test, and create ads on Facebook and Instagram.

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. Project Details : Instead of relying on traditional market research and trend analysis, Diamond Candles developed a way to crowdsource idea submission and voting from their existing customers. states.

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned.   For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).  Image via Wikipedia. What is happening? 

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

The Symbiosis of Business Development and Marketing

Hinge Marketing

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. Marketing.

How (and Why) to Map Your Company’s Digital Landscape


With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Here’s a four step plan for creating a digital landscape analysis for your organization, to help build or rebuild a successful social media marketing strategy. 1.

7 Examples of SaaS Companies with Exceptional Marketing


You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Without further ado, here are seven SaaS companies doing it right. 1) HipChat. The characters.

Why Ad Agencies aren’t adjusting to a real-time social media world

grow - Practical Marketing Solutions

caught them giving us the same cookie-cutter plan they tried to lay on me when I was with another company three years ago! ” — Brand Manager, Fortune 500 company. The Ad Agency pitches a concept for the campaign and if they win, they plan, create and execute. The fact is, most company marketing departments are built this way too. Execute. Repeat.

6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

When you write your marketing plan for next year, keep in mind that much has changed. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. 4. Watch developments in this area. If you need help planning your marketing, contact New Incite today. Marketing Planning b2b blog marketing plansWhat are you doing?

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How Should Our Staffing Firm Use Facebook?

Haley Marketing

For many staffing and recruiting firms, the way to best utilize Facebook isn’t as clear-cut as some of the other social platforms available. One of the biggest reasons for this is because Facebook is changing. Regardless of the constant changes and what your company’s individual goals are, using Facebook is something that shouldn’t be overlooked. Constantly. Part I.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework


Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. How many conversions?

This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social

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In this week’s episode of This Old Marketing, Robert and I discuss Instagram’s move to duplicate Facebook’s algorithm, which makes it abundantly clear that the photo-sharing channel will be “pay to play” for most brands. Still, we believe it will open up some fascinating opportunities for companies willing to experiment. This week’s show. Sponsor (31:18).

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04 Let’s dive in: Are We Invited? Brands today know and benefit from the power of social media.

It may be time to drop your annual marketing strategy

grow - Practical Marketing Solutions

It’s that time of year when many people are solidifying their annual plans for the upcoming year. Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In In the fast-moving world of today, that might seem strange but just how far into the future should we plan? How much is it POSSIBLE to plan today?

This Week in Content Marketing: Facebook’s Move to Swallow Publishers

Junta 42

We also debate whether Facebook’s launch of its Instant Articles service represents the end of times for publishers or a stairway to heaven. million in new funding to accelerate the company’s growth. This raises some serious journalistic questions about which articles get shown on Facebook and which get ignored. This week’s show. Content marketing in the news. million.

What Facebook’s Latest Changes Mean for Publishers


Recently, Facebook has been undergoing some changes that will be of particular relevance to publishers. In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences. Publishers will soon have the ability to distribute content through Facebook Messenger. So what does all of this mean?

6 Company Blogs We Actually Enjoy Reading


Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. They publish meaty posts every day written by anyone from professional financial consultants and personal finance bloggers to college students and couples planning a wedding.

Medium for Publishers: What Media Companies Should Know


And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences. The new platform gives media companies new tools to express their own identities on the platform. So why should media companies take note of this new opportunity? Long story short, here’s what you need to know. You can learn more and see if you’re eligible here.

How 3 Insurance Companies Took Content Marketing by Storm


So when that happens, they’re going to research two or three companies. ” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s  website  and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. While the head of the company wouldn’t let him blog on its behalf, Hanley started his own website, , and filled it with his knowledge of the industry. We need to be top of mind.” Oscar.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! Companies like Dell have to make pretty accurate projections of the data flow on the web because this is more or less their sales forecast for servers and other hardware. Overcoming Information density. Leaving your technology homebase. Learn.

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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

“We haven’t done much – we’ve been very busy with product development.” ” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world. Tweet. ” Their answer? Social Media/Web 2.0

Facebook Offers Friendlier Business Page Tools for Marketers


It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. Earlier this spring, Facebook rolled out the Admin Panel for Facebook pages. Let’s face it: the Facebook platform is not WordPress, at least not yet.