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The 7 Building Blocks of a Solid Content Marketing Plan


According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. So why not get started on the right foot and nail down a solid plan? Step 2: Develop Buyer Personas.

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Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Assess the company culture You might be wondering what the company culture has to do with social media success. Assess the company culture.

Planning Social Media Content? Ask Yourself These 9 Questions


It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Like many other things in life and in business, planning ahead is the way to go. We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. But how?

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

Of course, this is just a sample of companies and lines of business across marketing and technology. The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. great example is Moz’s Web Developer’s SEO. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". customer/stakeholder goals of my company, and what do I need to make. B2B Marketing.

Interesting content marketing trends to watch for in 2017


Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Almost all your colleagues and competitors have developed a strategy for business growth, with content playing a key part. If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Document the concept. Mobile technology.

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? This post will explain why that is usually a bad strategy if you are aiming at creating long-term, loyal customers. I’ve been honored to be selected to help judge a global company’s internal social media competition. Tweet.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?


Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag.

The Guide to a Successful Employee Advocacy Plan


From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. With content being published around-the-clock, marketers expect to see results quickly, even though establishing a company’s presence and credibility online requires time and patience. In the world of B2B marketing, employees can be a company’s most valuable marketing asset.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. great example is Moz’s Web Developer’s SEO. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". customer/stakeholder goals of my company, and what do I need to make. B2B Marketing.

The 10 most fascinating people in B2B marketing in 2016


Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. caught up with Anthony in Singapore in November, and learned about his ambitious plans. Or send him your Twitter and Facebook follower lists. Our discipline is blessed with a lot of talent and plenty of new ideas.

5 Ways B2B Companies Can Take Advantage of Facebook

Social Media B2B

Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. Develop a Strategy. The first way to take advantage of Facebook is to create a content strategy.

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan. Summarize in a few bullet points or charts the key challenges your content marketing plan will solve for your business.

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The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Here are 14 of the most useful tools for managing and executing the initial stages of content development. HubSpot.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. great example is Moz’s Web Developer’s SEO. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". customer/stakeholder goals of my company, and what do I need to make. B2B Marketing.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch.

5 Ways B2B Companies Can Use Facebook Timeline

Social Media B2B

Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Add Company Milestones. Sort of.

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. LinkedIn, Facebook, or Twitter? 150 followers on Facebook? Specific.  Measurable.

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Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Here are examples of companies that used interactive content and could directly attribute increases in sales pipeline to the content: Blackbaud achieved 133% of its sales quota by using interactive content to tailor the sales conversation to the prospect. The good news is that you can get started with interactive content via a simple free polling solution (think Facebook polls.)

9 Brands With Brilliant Facebook Marketing


There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth. have to imagine there are a lot of emotions going on for you today as your baby is adopted by another company. .

Survey says: ANZ Companies use social media for business


LinkedIn and Facebook Usage Across Australia. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. That means 58% of Australia’s population is on Facebook. Facebook wins the social channel popularity battle with brands in Australia, with LinkedIn coming in quite a distant second. Social Media Use. Social Media Sites Used.

Why Do Insurance Companies Advertise So Much?


Now think about insurance companies. How much is the deductible in your health plan? Insurance is a competitive space, which is why companies create talking ducks to get our attention and cut through the clutter. So when that happens, they’re going to research two or three companies. Not surprisingly, insurance companies love jingles for the same reason.

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. Project Details : Instead of relying on traditional market research and trend analysis, Diamond Candles developed a way to crowdsource idea submission and voting from their existing customers. states.

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned.   For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).  Image via Wikipedia. What is happening? 

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We also take a closer look at Facebook’s new Creative Hub. This, in turn, will lead Facebook to subsidize some brands to keep them using it. It enables them to share, review, test, and create ads on Facebook and Instagram.

10 Marketing trends to watch for 2017


This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017.

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed


In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. Facebook Journalism Project. January 2017.

The Symbiosis of Business Development and Marketing

Hinge Marketing

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. Marketing.

How (and Why) to Map Your Company’s Digital Landscape


With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Here’s a four step plan for creating a digital landscape analysis for your organization, to help build or rebuild a successful social media marketing strategy. 1.

7 Examples of SaaS Companies with Exceptional Marketing


You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Without further ado, here are seven SaaS companies doing it right. 1) HipChat. The characters.

Why Ad Agencies aren’t adjusting to a real-time social media world

grow - Practical Marketing Solutions

caught them giving us the same cookie-cutter plan they tried to lay on me when I was with another company three years ago! ” — Brand Manager, Fortune 500 company. The Ad Agency pitches a concept for the campaign and if they win, they plan, create and execute. The fact is, most company marketing departments are built this way too. Execute. Repeat.

6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

When you write your marketing plan for next year, keep in mind that much has changed. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. 4. Watch developments in this area. If you need help planning your marketing, contact New Incite today. Marketing Planning b2b blog marketing plansWhat are you doing?

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How Should Our Staffing Firm Use Facebook?

Haley Marketing

For many staffing and recruiting firms, the way to best utilize Facebook isn’t as clear-cut as some of the other social platforms available. One of the biggest reasons for this is because Facebook is changing. Regardless of the constant changes and what your company’s individual goals are, using Facebook is something that shouldn’t be overlooked. Constantly. Part I.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework


Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. How many conversions?

It may be time to drop your annual marketing strategy

grow - Practical Marketing Solutions

It’s that time of year when many people are solidifying their annual plans for the upcoming year. Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In In the fast-moving world of today, that might seem strange but just how far into the future should we plan? How much is it POSSIBLE to plan today?

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04 Let’s dive in: Are We Invited? Brands today know and benefit from the power of social media.

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6 Company Blogs We Actually Enjoy Reading


Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. They publish meaty posts every day written by anyone from professional financial consultants and personal finance bloggers to college students and couples planning a wedding.