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The Effective Marketer

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Content Marketing is the New PR

The Effective Marketer

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). 12% growth in year-over-year company revenue (vs 3.5%

PR 100
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Content Marketing is the New PR

The Effective Marketer

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). 12% growth in year-over-year company revenue (vs 3.5%

PR 100
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Guidelines for a Content Marketing Audit

The Effective Marketer

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. Jog : your company is seriously committed to content marketing and has a clear strategy.

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Your Content Focus: Narrow vs Wide

The Effective Marketer

In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. Some want to go after additional industries so that the message can be spread out and the company name (or product) can become known elsewhere.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions.

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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. Marketers are good at visual communication, but not necessarily experts with the design tools.

Planning 100
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marketing action plans

The Effective Marketer

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc.

Planning 100