Paul Gillin

JANUARY 20, 2012

Like many successful CEOs, he is guided by a few simple and logical principles: Always put the organization first, think long-term and leave the company better than you found it. Palmisano speaks honestly about the mistakes IBM made that nearly capsized the company 20 years ago and how those lessons changed him as a leader.

Impressions 50

Impressions Profiling Video Marketing Research 50

Paul Gillin

OCTOBER 9, 2014

Platforms are technologies that serve as a foundation for development. This is because developers and customers want safe choices. Once platform companies become embedded they protect their franchise through a surround strategy. Windows is a platform. So is the X86 chip architecture. On servers, Linux has done extremely well.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JULY 29, 2010

I’ve recently been working with a startup that’s developed an innovative technology that vastly improves the speed and quality of content curation. The company is attacking the labor problem by making curators more productive rather than trying to replace them. CIThread is still pretty early stage.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

NOVEMBER 16, 2011

Indian companies were three times as likely to have embraced social business concepts as Russian companies. An IBM study of more than 4,000 Information Technology (IT) professionals from 93 countries and 25 industries found that adoption of the social business concept is erratic and geographically influenced.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

APRIL 13, 2012

A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence. Unmetric monitors brands, not people, but it has the same shortcomings as Klout, PeerIndex and the others: Its methodology is a mystery. Much-needed benchmarks like what?

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50

Paul Gillin

SEPTEMBER 14, 2010

222 : Filmmaker Rob Spence from Toronto, Canada, has developed a camera to replace the eye that he lost as a child. 225 : German scientists have developed a steel version of Velcro that is strong enough to support buildings. The book is an annual collection of unusual, unbelievable and amazing stories from around the world.

Cable 50

Cable Tagging Design Features 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 27, 2010

Spiceworks is a technology company that acts like a media company. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Spiceworks staffers have a vested interest in optimizing member engagement because the company profits from it.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MARCH 13, 2012

If [technology companies are] going to drive large-enough volumes to support the revenue levels they’re used to, they’re going to have to drive the number of customers way up. Technology companies will need to overhaul their business models to accommodate these shifts. today to 82 cents. HTML 5 was a strong third.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

AUGUST 29, 2012

The company typically logs two complaints for every one million diapers sold, and there was nothing to indicate that Dry Max had moved that needle. The company was well aware that the entire Pampers franchise depended upon customer trust. Not that P&G expected big problems. Let’s seek treatment.’”.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 16, 2012

The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JUNE 3, 2014

That’s the task that Microsoft veteran Yoav Schwartz and a team of Israeli developers have tackled with WhoDoYou , a ratings service that taps into Facebook conversations to rank local businesses. But what if the millions of casual recommendations that people make every day on social networks could be captured and organized?

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. It respects its audience.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Those sales are generated by the affinity that the staff has developed with these key corporate customers. Your feedback is welcome.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

FEBRUARY 24, 2011

Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? It also reflects the time limitations that developers and engineers themselves often cite as a reason to stay in the shadows. Some companies understand this. Their passion was contagious and genuine.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

APRIL 24, 2012

Traditional tactics involved too much interruption and intimidation, which ultimately made sales people less successful than they could be, said Nigel Beck, IBM’s VP of Business Development for IBM Collaboration Solutions & Social Business in a speech to the SugarCRM SugarCon conference in San Francisco this morning.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

MAY 13, 2010

Websites are developed by people who work at the company and who are very knowledgeable about the business. Ask a few people who are familiar with your industry but not with your company to spend exactly one minute on your website. Do you humanize your company?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

SEPTEMBER 8, 2010

As companies cede control of the megaphone, they will have to re-examine their entire value proposition and change many of the ways they work. Customers will no longer enter the company’s orbit at the early awareness stage; they may make their first contact at the transaction level.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

APRIL 27, 2012

Also critical was involving users in the development of the dashboard. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate. Nearly 800 sales reps gave feedback at every step. Read more coverage of Burnette’s session.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

DECEMBER 1, 2010

Apple opened the iPhone to developers only three years ago, and already more than a half-million apps have been delivered. Did you know that 320 million people have played a Zynga game and that the company now employs 1,300 people? Founder Mark Pincus said the company has peak usage of more than three million concurrent users.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

DECEMBER 9, 2011

The Next Big Thing This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

OCTOBER 12, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. At companies that do this well, how is the organization different? But most companies don’t operate that way. Every company is trying to realize that it’s not really a failure; it’s learning.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? Keep it brief.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

NOVEMBER 28, 2011

companies block social networks completely and 51% limit access to business purposes only. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. A decade ago, CIOs played a key role in implementing ERP and optimizing supply chains in many companies around the globe.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 9, 2010

Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Communities are the convention centers of social media.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

MARCH 24, 2011

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 16, 2012

A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. A division within the company wanted to take advantage of the knowledge and expertise distributed throughout the company’s worldwide operations. The beta of the suite is available now.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

The #fail tag, which denotes poor performance by a person or company, is monitored by millions and is not one you want to see next to your name. People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

SEPTEMBER 15, 2011

it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. Topaz Partners has developed the "Circle of Influence" to depict the different factors that go into decision-making (Click to enlarge). Coming from a 50-year-old, it’s an insult. TopazPartners.com.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JANUARY 20, 2011

Probably the most important distinction between business and consumer marketing is that nearly every buying decision a business makes is driven by the need to solve a problem, pursue an opportunity or make or company more efficient. Business executives buy companies as much as they do products. Long-term relationships.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow! Um, no, they won’t.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

OCTOBER 31, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. The whole concept of evidence-based medicine is an important new development. Age of Oil, Automobiles and Mass Production. Age of Information and Telecommunication. The Next Big Thing.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

OCTOBER 31, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Development is very uneven. Panelists: David Autor – Economics, MIT; Irving Wladawsky-Berger, MIT, IBM Emeritus; Larry Katz, Harvard; Frank Levy, MIT. The Next Big Thing. The mid-skill decline is very real.

Enterprise Management 50

Enterprise Management Training Work Management Education 50