KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. Custom Images. danumbro has your back on this one #TrailblazerTipTuesdays [link].

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

MAY 4, 2017

This insight supports the notion that B2B marketers need to continually re-evaluate the B2B buyer journey, in an effort to understand the impact digital marketing tactics have in sales and business development. How effectively are we tying keyword efforts to content development associated with B2B Buyer intent?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. This will save a company money by avoiding being shown on irrelevant search queries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

JULY 16, 2015

Let’s take a look at a handful of ways to develop an authoritative voice in any content niche: Clean Communication. All right, so let’s suppose you’ve chatted with some thought leaders in the space you’re writing about and you’ve developed a solid piece of writing that accurately reflects the message you want to convey.

Content 120

Content Marketing Analytics Tools PR Analytics 120

KoMarketing Associates

SEPTEMBER 6, 2019

C-Level prospects (29 hours) and Company Owners (38 hours) lag behind, suggesting that marketers should innovate content types and incorporate relatable themes to close the gap, according to the authors of the report.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. That doesn’t mean it’s the best channel for every company or even for every type of campaign. What findings surprised you the most from the report?

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

JUNE 11, 2019

C-Level prospects (29 hours) and Company Owners (38 hours) lag behind, suggesting that marketers should innovate content types and incorporate relatable themes to close the gap, according to the authors of the report.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

KoMarketing Associates

OCTOBER 22, 2015

Wednesday: A photo of the company, its culture, or what’s going on in the workplace. Some B2B companies still give pushback when it’s suggested that they share other companies’ content on their social media channels or even link to them as a source in a blog post. Tuesday: A blog post about the industry.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

MARCH 26, 2013

In this post, I want to discuss how B2B SEO discovery can be integrated into buyer persona development , in turn creating a more effective search engine optimization strategy in the long run. At the heart of this is the development of the B2B buyer persona. Eight SEO-Related Buyer Persona Questions.

Buyer Personas 120

Buyer Personas B2B Link Building Keywords 120

KoMarketing Associates

MAY 11, 2012

When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Some of the tools I am fond of using for SEO campaign development. Learn from them.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

MARCH 22, 2023

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience. This is compared to the 35% who said the same back in 2019.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

DECEMBER 15, 2021

The American Marketing Association recently published its “Future of Marketing Study,” and statistics showed that overall, 71% of customers are less likely to buy products from a company that sells their data without consent. This is compared to 47% of customers who said the same.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

FEBRUARY 18, 2014

When KoMarketing noticed that one of our clients was using a pop-up carousel similar to the one pictured above, we immediately worked with their web developers to change the format of the gallery pages. While carousels may look appealing, they don’t offer any additional product information to prospective buyers.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

MARCH 29, 2022

In fact, research and development budgets are 7.2% larger, on average, than marketing budgets at most companies. At the time, most marketers (73%) also claimed that they would be focusing on developing content for social media in the coming months. of the overall budget. over the next 12 months. This is an increase from the 14.3%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. The majority of B2B marketers (54%) say that their company has been at least “moderately successful” with its content marketing efforts over the past 12 months.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

KoMarketing Associates

SEPTEMBER 29, 2020

of marketers to learn about the latest developments in their industry. Advertising can’t replace all those opportunities for connection, but it can at least keep B2B companies top of mind. According to MediaRadar’s report, B2B software companies increased their digital ad spend by more than 250% during the third week of March.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JUNE 1, 2022

To overcome these challenges, marketers need to prioritize their data strategies, complete with an investment in first party data — the data companies collect directly from users or people in a consent compliant way,” concluded the researchers behind the report. Marketers See Organizations Falling Short with Data.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

JUNE 2, 2021

Most marketers (69%) use it to develop more brand awareness for their company. Influencer Marketing Hub conducted its “Social Media Benchmark Report 2021,” and statistics indicated that 44% of marketers utilize social media to promote their content.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

DECEMBER 29, 2021

Acquia recently published its “Customer Experience Trends Report,” and statistics showed that 49% of marketers have developed more content for customer engagement to adapt to new customer behaviors. About 47% of customers believe that consent should be required before sharing their personal data with other companies.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

DECEMBER 5, 2017

For CabinetM, at our stage of development, expanding our pipeline is our top priority. Some of the priorities we see across companies for 2018 are: Managing GDPR requirements. Like previous years, my B2B clients are continuing to invest in content development, but I have noticed a shift in how it’s used!

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 15, 2020

UserTesting conducted its “2020 CX Industry Report,” and data showed that most marketers (60%) agree that their company is customer-centric, with 55% stating that their organization is constantly working toward developing a better CX.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 16, 2020

Marketers and companies are more open to doing things differently, given how different everything is. That’s a small group, but if you’re short on budget and you want to secure a few wins before you ask for more budget, picking just a few companies to start with is smart. 2020 has changed the rules in many parts of business.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. 64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 24, 2020

The ANA, the Harris Poll, and Carol Cone ON PURPOSE recently published “The B2B Purpose Paradox” report, and statistics show that 57% of B2B companies are now more focused on purpose than they were three years ago, while 93% are somewhere on the purpose journey.

Marketing Report 131

Marketing Report B2B Marketing B2B Custom Publishing 131

KoMarketing Associates

JUNE 25, 2019

Company news announcements. Not only is it providing a useful service, but it’s also setting up your company up as a thought leader in the industry. An email newsletter is also a prime opportunity to promote the content that the company is creating, such as a section for the latest blog post and upcoming events or webinars.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MARCH 31, 2020

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement.

Marketing Report 157

Marketing Report Personalization Statistics Custom Publishing 157

KoMarketing Associates

APRIL 21, 2020

Only 39% said that AI can play a role in creative development at their company, and just 34% believe it can provide insights into additional business functions. This means that they collaborate with AI, rather than operate it.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

AUGUST 12, 2020

This example showcases how a cybersecurity company can list all its services or the core offerings contained inside a main capability or pillar page. As a B2B marketer, it’s crucial to develop methods that help you stand out from the crowd, as well as to weed out any B2C traffic. Structured Snippet Examples for Healthcare.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

JANUARY 24, 2018

Approximately 80 percent claim that they are more likely to do business with a company that offers personalized experiences. The “2nd Annual Personalization Development Study” from Monetate found that 47 percent of marketers consider data quality to be a top three challenge in terms of personalization development.

Personalization 168

Personalization Custom Publishing Paid Search Agency Marketing 168

KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly. There are lots of training formats B2B companies can offer.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

NOVEMBER 7, 2019

Our survey defines the ‘adolescent’ stage as one where the organization is seeing early success, has possibly developed a business case for content marketing, and is becoming more sophisticated with measurement and scaling. ” What changes have you seen these marketers make to develop improvements?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

NOVEMBER 22, 2017

The vast majority of respondents (86 percent) stated that their companies utilize content marketing. The results showed that 46 percent of manufacturing companies are still in the “young/first steps” of content marketing maturity. Approximately 58 percent of respondents said they still outsource at least one content marketing activity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

OCTOBER 19, 2017

With such a large user base, more and more companies have started using Weibo to communicate and engage with their audiences. These numbers show how important it is for B2B companies in the China market to have a presence on Weibo, but also how much of a challenge it can be to stand out in a competitive environment.

Profiling 120

Profiling Examples Enterprise Management B2B 120

KoMarketing Associates

JULY 5, 2019

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. percent of companies with no personalization strategy have experienced revenue loss. Approximately 44.4

Marketing Report 120

Marketing Report Personalization Custom Publishing Marketing & Strategy 120

KoMarketing Associates

JULY 2, 2020

Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. Even a B2B SaaS company that has a highly complex product can show a few screenshots of how their product works, and the value it delivers to its customers. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 18, 2018

Fifty-seven percent say that collaborative innovation with individual ABM accounts has led to the development of new solutions for their company to take more widely to market. Five years ago, companies practicing ABM had only dedicated 15 percent of their budget to this initiative.

Account Based Marketing 144

Account Based Marketing Studies Planning ABM 144

KoMarketing Associates

SEPTEMBER 12, 2019

Although some marketers are already seeing positive results from focusing on personalization efforts, new research suggests that many of them are still in the developmental stages of making personalization a top priority within their company. In fact, some of them are already prepared to take personalization to the next level.

Personalization 121

Personalization Marketing Budget Marketing & Strategy Statistics 121