Crimson Marketing

MAY 13, 2015

On one side, major enterprise-software companies are building and acquiring large “marketing cloud” offerings. Digital marketing operations sits at the core of the capabilities companies need today. Companies need to focus on developing governance structures to guide the evaluation, selection, and management of marketing technology.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

JULY 26, 2013

Many companies struggle with providing the right messaging to their audience. It’s not about you or your company, it’s about your audience’s pain points. . Many companies struggle with providing the right messaging to their audience. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

FEBRUARY 17, 2015

Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

OCTOBER 6, 2014

It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.” ” The CMO/CIO relationship is more natural than many of us think. .”

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

DECEMBER 12, 2014

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Marketers can also send out campaigns on the same day they were developed. The short answer is: no.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

OCTOBER 5, 2015

Imperfect innovation: Advocating a “software model to marketing,” Daina shuns the idea of taking months to research and develop a big idea, favoring instead the use of martech “to test it and evolve it and continually monitor it.”.

Organization 100

Organization Budget Programs Barriers Twitter 100

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. The epidemic misalignment between Marketing and Sales can be solved, Peter professes, by developing marketing solutions focused on accounts rather than individuals.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. You want to be known as a company that is highly knowledgeable about both the problem and its related solutions. That content is currently locked inside the heads of the smartest people in your company. Production – How do you make it easy to produce?

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

MARCH 12, 2015

Craig Cotton, VP of Marketing for item intelligence platform company Impinj, joins Moneyball for Marketing to discuss the capabilities becoming possible in brick and mortar retail at the fascinating junction between Big Data and the Internet of Things. That’s changing. Craig Cotton leads the Marketing and Product Management teams for Impinj.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

AUGUST 27, 2014

Highlights include: Who, What, Why—and How: Sanjay explains how usage data reveals marketing intelligence about who buyers are, what they actually do with the product, why that is important to them, and perhaps most importantly—how CMOs need to influence product development to better serve buyers.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

JUNE 26, 2014

Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. Industry Change: The changes that Marge predicts in sales model and content marketing strategy for her company and the industry in the coming years.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JUNE 30, 2014

Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Worldwide, that equates to as much as $200 billion that can be reinvested by companies or drop straight to the bottom line.”

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

JULY 10, 2014

Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. ” Every product or service offered by your company has an optimal price the buyer will pay. increase in operating profits?

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

DECEMBER 17, 2015

Here are a few of the subjects touched upon: Go slow to go fast: “If we just…invest in the sweet spot, we’d be the most efficient 200 million dollar company in the valley. But our ambition is to go beyond that and be the next billion-dollar company,” says Al with reference to selecting where marketing dollars get applied.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

MARCH 25, 2015

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

JULY 29, 2015

Early Innings: “I think we are still at the…early innings…of marketing analytics”, says Russ, “There’s some great packages out there and I think folks are still developing the automation and the analytics.” In this role Russ is responsible for the global brand, demand, digital product, and field marketing initiatives of the company. .

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JULY 29, 2015

Early Innings: “I think we are still at the…early innings…of marketing analytics”, says Russ, “There’s some great packages out there and I think folks are still developing the automation and the analytics.” In this role Russ is responsible for the global brand, demand, digital product, and field marketing initiatives of the company. .

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JUNE 4, 2013

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. It’s imperative to develop a new marketing and channel strategy as well. . Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages.

Verticals 100

Verticals Advertising Agencies Landing Pages Advertising Channels 100

Crimson Marketing

APRIL 23, 2015

Buyer data helps keep personas up-to-date as industry standards and company strategies change: The million-dollar question for many B2B marketers is, ‘when was the last time you updated your buyer personas?’ We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

AUGUST 17, 2015

Not so, for David Rowe, CMO of enterprise software support company Rimini Street, an unlikely marketer who found his way over to “the good side” by accident, after an early career as an engineer and technologist. David shares the systems that the “tip of the spear” uses at Rimini Street.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

DECEMBER 16, 2014

The increased transparency and access that recent years’ developments in online connectedness has brought, with it has also come increased vulnerability for corporations doing business online. Our fundamental belief is really simplicity, and our focus on simplicity is what helps you be incredibly successful,” says Marie.

CMO 100

CMO Paid Search Agency Transparency Lead Nurturing 100

Crimson Marketing

SEPTEMBER 24, 2014

Having a digital media strategy that includes connecting back to them on Facebook enables the existing relationship to develop and endure. He works with companies around the world to help them define and execute their strategies on Facebook. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

JULY 23, 2015

To develop that relationship, Marketing needs a process in place to score leads. This enables the company to track Marketing’s contribution to revenue. Companies that don’t have this type of marketing system in place, find it difficult to measure marketing’s impact. We like to think of it as “introducing an opportunity to Sales.”

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

AUGUST 4, 2015

B2B companies have recently had to confront an awkward truth. This is, of course, still an important part of a good sales strategy, but unfortunately, B2B companies who want to be successful cannot concentrate their efforts solely on closing deals. What is their role in the company? What size is the company?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

SEPTEMBER 4, 2014

This enables campaigns to be developed not only more quickly and efficiently, but also results in them being infused with robust marketing intelligence. Information Agility: Bennett shares how marketing technology, like SurveyMonkey, empowers marketers to test and obtain feedback on multiple creative ideas, instead of just one or two.

Marketing Management 100

Marketing Management Comparison Customer Surveys Paid Search Agency 100

Crimson Marketing

NOVEMBER 18, 2013

Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” What works for one company, product offering, etc may not work for another. Build a community. Your content team goes beyond your internal marketing department. Experimentation is key.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

MAY 1, 2015

B2B marketing technology is developing rapidly. B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople. Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

OCTOBER 21, 2014

Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Did you develop it with an audience in mind or are you hoping that your content will find an audience? Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

DECEMBER 11, 2014

They develop econometric models by looking at the distribution of the whole advertising budget. For example, “While working with a luxury cosmetics company, [Digilant chief scientist Krishna Boppana recalls], Digilant discovered a correlation between women who were interested in exotic travel and those who bought Kashi cereal.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

JANUARY 27, 2015

He helped bring IBM’s first personal computers to market, he was part of the company’s first mobile computing team, and he was lead product architect of the team that defined, developed and launched the successful ThinkPad brand.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

JUNE 26, 2015

Companies don’t have a documented marketing strategy. Developing a documented target marketing strategy for content is key to ensuring you stay timely and relevant in front of your buyers. . Some companies start simple and only define three stages: Early, Mid, and Late Stage. ” Develop buyer personas.

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

APRIL 29, 2013

My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. What are the users’ (not the buyer’s) pain points and how can your company meet those needs?

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

NOVEMBER 6, 2014

Improvements to business and marketing solutions are directly correlated to how your company manages digital marketing technologies and integrates marketing intelligence produced from multiplying buyer touch-points. 59% develop more personalized interactions. 42% have a greater business impact. 50% create more relevant engagements.

CMO 100

CMO Marketing Management Correlation Marketing & Strategy 100

Crimson Marketing

JULY 9, 2015

One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. companies with fewer than 100 employees. Plus, the company saves money by not offering discounts indiscriminately.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100