Cintell

DECEMBER 20, 2019

To produce your most engaging content, you must develop an intimate understanding of your audience. So, you’ve developed buyer personas. If you’ve spent time developing your buyer personas, there’s a good chance that you’ve uncovered interesting facts and preferences about your buyers. They take the guesswork out of marketing.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

APRIL 30, 2019

Persona development and monitoring is an accelerating digital practice becoming widely recognized and valuable to better understand the various customer segments in your marketplace. Maintaining current and complete contact records is a considerable challenge for companies, but an absolutely critical exercise.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

NOVEMBER 9, 2015

She loves to write and develop content from ideation, development, production, to promotion. I worked on developing our buyer personas and learned a great deal about our buyers. You can’t assume anything in buyer persona development…it’s never what you know that makes the difference. They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. 90% of companies using Personas have been able to create a clearer understanding of who buyers are. annually in small companies under $100M, $2.1M

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 10, 2016

” “I’m familiar with persona development, but want to understand how to practically apply and use personas, not just create them.” “83% of companies are moving towards a more audience-centric approach.” Product management should be involved and contribute their insights to persona development.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

FEBRUARY 25, 2015

In fact, 73% of companies currently use, or plan to use, buyer personas (ITSMA). 85% of companies aren’t using buyer personas correctly, according to the same survey. Why then are they so hard to find, trapped in PDFs and Powerpoints at the bottom of a desk drawer, or at best, maybe on the company intranet?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

JANUARY 27, 2016

If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. Creating buyer personas is only half the battle. For Webmasters and Website Content Managers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Customer centric companies are 60% more profitable than non-customer centric organizations Source: Deloitte & Touche.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

MARCH 3, 2016

David and his team at GET LIFT helps many organizations craft detailed, highly actionable personas with expansive acumen in research and insight development. I was thrilled to team up with them both, as each of us brought a distinctly unique perspective to the evolving world of B2B personas.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

FEBRUARY 24, 2016

Aligning cross-functionally from product development to sales and marketing, to customer support allows you to solve the problems of your existing customers, evolve to meet their future needs, and acquire new customers as you, your prospective buyers, and technology all advance. It’s okay to be exclusive.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

OCTOBER 23, 2017

Therefore, it’s critical to develop thorough buyer personas. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement. What do you value in a company? For a company? We created this guide to help you get started.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

DECEMBER 19, 2018

We come to the table with best practices for demand generation, funnel optimization, and content development, but moving forward without buyer persona insights is a constant uphill battle. Many companies do go the extra mile to invest heavily in buyer persona research. Objections in the words of your buyers?

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120