B2B Marketing Traction

MARCH 13, 2015

In another situation, website developers proposed a wide range of costs (thousands) for a simple website update for which my client ended up paying much less. (I I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). An understanding of your company and industry. Some Rights Reserved.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JUNE 20, 2014

For most businesses, it doesn’t make good business sense to get a website developed in a proprietary platform that only the website developer can modify. We design, develop and deliver a site that has standardized, pre-set fonts, colors and graphics. Keep a web developer involved. Here’s one of the biggest.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

APRIL 23, 2015

But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly. Your developer can just change to a responsive template. Here’s what you need to know.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

JUNE 19, 2012

At my ProVisors TECH meeting this morning, I was reminded of some of the important factors that should be in place when a technology company goes to market. This morning each member of our group shared stories about the first technology company they worked with.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

DECEMBER 16, 2014

Buyers have developed different expectations as consumers. They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? By telling the world what values your company stands for.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

OCTOBER 2, 2015

I use a diagram ( originally developed by Hubspot ) such as the one above to show clients how their use of social media and traditional marketing integrate to drive traffic to their website, the center or “hub” of their marketing system. It’s time, and the one-page marketing plan can help you accomplish your goals.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

MAY 31, 2012

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Develop your thought leadership platform; 3.) It’s that step number two, developing the thought leadership platform, that is the most difficult.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

APRIL 4, 2014

SEO developed slowly over time, but as an “industry,” it’s now in decline. There are still some SEO companies that are selling the old way of doing SEO. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage. The two stand-outs were not necessarily the biggest companies. One had a product development niche that was reflected in its branding and social media content. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

OCTOBER 15, 2010

One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. Not all employees at many companies are comfortable telling “the boss” what’s wrong with the business.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

APRIL 16, 2012

Logos take time and effort to develop. Can you read the company name or other words on the logo? Some companies are crowdsourcing logos and other designs through social media. Your company. Last but not least, does your new logo reflect your company? Yes, there is a good chance your logo will be faxed.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

MAY 3, 2011

“We haven’t done much – we’ve been very busy with product development.” ” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

OCTOBER 28, 2014

Mature with larger companies acquiring smaller businesses? Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics. Here are some of the ways a competitive analysis can help your B2B marketing. Is your industry new and fragmented?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 12, 2014

I once had a technology company owner tell me he wanted to run a $26,000 ad in Time magazine, with regional distribution (to save money), featuring his black box. Another consultant was not only investigating but developing a detailed business plan for a third product. The ad he intended was a diagram of the product and its features.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MAY 22, 2012

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? Develop your B2B buyer personas. The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

APRIL 22, 2013

If you have a manager or business owner who is doing a deep dive down in the weeds with the creatives at your company (graphic designers, writers, videographers, and web developers and programmers, who are creatives, not techies !), ” Help your micromanager focus on what’s important. help them bring their nose and eyes up.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

FEBRUARY 28, 2013

If their company does not have an ethical culture, they may not be able to stand up for what is right according to their personal standards. These are the folks that have reached a high level of moral development and are able to act upon it. Principled marketers.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

OCTOBER 16, 2015

Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update).

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JULY 1, 2015

At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system. If your company is a leader in your industry or region, tell your story about your history and timeline.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 18, 2015

Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. It’s about pinning many things that relate to your product, your industry, your company, and your customers.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

NOVEMBER 23, 2010

The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world. In a sense the need businesses have for marketing is less for an ad agency and more for a public relations firm model.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 10, 2010

The panel was moderated by Patricia Glaza, CEO of Clean Technology and Sustainable Industries Organization , a cross industry community based in Michigan that promotes clean technology development. The risks for the venture capitalists and regulated energy companies are too high to support needed levels of innovation.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

OCTOBER 21, 2011

Whitepapers were seen as successful online marketing tactics for technology and research companies. Define the Problem – your whitepaper should include a detailed description of a problem your product/service solves and perhaps the history of how and why the problem developed. ” It happened a few years ago.

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

SEPTEMBER 15, 2010

With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant? That person or company can also provide ongoing research, analysis and content creation that fits your marketing persona and your social media strategy goals.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 18, 2011

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” ” Connect strategically now.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

OCTOBER 16, 2012

100 followers of your LinkedIn Company Page? Contact Jennifer Beever at New Incite for help in developing your SMART social media marketing plan. Who has the skills to do it? How many hours a week will it take? What will it cost? Measurable. How will you measure each activity? 150 followers on Facebook? 500 Twitter followers?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

OCTOBER 8, 2012

For specialized tasks, such as website and marketing video development, you may outsource, unless the volume of work is so great it warrants an employee. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

NOVEMBER 8, 2012

Branding Exercises – Create a secret Pinterest board for branding “brainstorming” when creating a new brand for a new company or new product launch, or when doing a re-branding project for an “old brand.”

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MAY 6, 2009

Once you’re in growth mode, we also provide services to help you build marketing infrastructure and hire the right marketing people as your company grows. B2B Inbound Marketing System Development. CMO for Hire Services. Outsource Social Media Marketing Services. Outsource Content Creation Services. B2B Marketing Planning.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

MAY 22, 2009

Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary. LinkedIn Resources. Trade Show Resources. All Rights Reserved.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

SEPTEMBER 29, 2011

or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. It is the story of how your company and your brand want to be seen and heard and remembered in the world. An important part of the marketing persona is understanding your buyers.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! Have an online conversation?

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JULY 23, 2014

I noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. Online that looks awkward; there’s too much room between sentences.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

DECEMBER 13, 2012

Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. Watch developments in this area. Watch trends in mobile marketing.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

There are two major developments for B2B marketers I’m thankful for. One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100