Why UX Design Shouldn’t Go on the Back Burner for B2B Companies
Webbiquity
JANUARY 11, 2022
Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.
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