Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Expanding your content to Google News puts your industry materials in front of a larger audience and builds your reputation as an authoritative figure in your industry.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

Zoominfo

FEBRUARY 10, 2022

Companies were forced to rethink their immediate strategy for returning to onsite work. Companies are delaying return-to-office (RTO) plans The Omicron surge forced businesses to quickly pivot their return-to-office plans. A slow but steady office reopening seemed imminent — then Omicron disrupted everyone’s plans.

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Metadata

FEBRUARY 14, 2024

Revenue is the lifeblood of every company…without it, there are no resources to do the jobs we love, including creating content, collecting data, and everything else we need to do to keep the kingdom running.” Introducing your company to revenue marketing. What’s revenue marketing?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Explicit data is provided intentionally by your lead, such as company, location, industry, and job title.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Google has put together a list of recommended events for GA4. For example, for PPC marketers the Google Ads report takes a bit to actually find. This is an easy one!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

The Point

OCTOBER 29, 2021

Trial & Demo Conversions. Successfully converting free trials and (self-serve) demos requires that the user engage with the product early, frequently, and in a manner that drives home perceived value. Responding to those specific companies, by name (“Hey Google! Contact Us Pages. Lead Nurturing.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why Sponsored Updates? Multiple targeting options (e.g. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sage Marketing

JULY 23, 2023

We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Understanding Google Analytics 4 Google Analytics 4 represents the cutting-edge advancement of Google’s leading web analytics platform. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. One key consideration is the company’s continuous efforts to streamline their product offerings and consolidate resources.

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? This article aims to dissect the implications of these changes on your professional endeavors.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Paid Search Agency 106

Paid Search Agency Features Personalization Ads 106

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Clearly answer what your company does, who you serve and what challenges you solve.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Organic listings are typically company listings, review-type blog posts and software solutions. Converted Clicks.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

chiefmartech

SEPTEMBER 5, 2021

Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Secoda — aggregating company data and metadata, especially for startups. You can read a quick overview of all 377 (!)

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Both vendors and buyers use demos and vendor/product websites. Both buyers and sellers agree on the value of product demos. Self-guided demos and explainer videos work well for almost any type of software.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

FEBRUARY 22, 2023

Few companies have too much product content. But almost every company shows gaps in the earlier stages. Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Google recently moved all websites to mobile-first indexing.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. We also include a content offer unit on the right rail.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Zoominfo

SEPTEMBER 13, 2022

Lastly, we’ve improved our Quick Search feature to identify the right candidate or company faster than ever. When searching, use the plus (+) symbol to quickly find the best-fit candidates — for example, enter “candidate’s name + job title” or “candidate’s name + company name” for more precise search results.

Zoominfo 130

Zoominfo Landing Pages Privacy Class 130

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Although this is by no means a comprehensive list, here’s what we view as the three most important reasons to promote your brand or company on YouTube: Expand your audience. And research shows, your customers are already searching for video demos.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SalesIntel

JUNE 21, 2021

The primary focus of SaaS companies has ultimately shifted to growth. But, what exactly is growth hacking, and what are some of the best growth hacking strategies that SaaS companies can implement? Companies like Dollar Shave Club, Dropbox, and LinkedIn have benefited from it to gain millions of consumers and dollars.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Zoominfo

JANUARY 15, 2021

The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Get Comfortable With Virtual Events.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” Demo: Most software demos are recorded screen captures. A demo longer than, say, five minutes should be broken into chapters. A Google search for personalized video will turn up lots of options. Different kinds of tactical video. If not, they can be hard to watch.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Brightedge

JANUARY 23, 2020

Speak with existing customers to learn more about what drives them to your company over the competition. Make it easy for customers to convert into top-of-funnel and mid-funnel leads with easy registration for segmented email lists, demos, and other information that prospects may find interesting.

Top of Funnel 59

Top of Funnel Google Lead Scoring Lead Ranking 59

Martech

APRIL 19, 2024

Ani’s lead gen efforts focus primarily on Google Ads, Microsoft Advertising and Meta. Dig deeper: A marketer’s guide to Reddit Social media lead gen for B2B companies The B2B buying process is often much more complicated, and much longer than B2C. For higher-budget campaigns, they will create individual ad units.

Lead Gen 106

Lead Gen Paid Content Social Media Sales Qualified Leads 106

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. We already rank in many lists like “best appointment setting companies.”

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Hubspot

JANUARY 9, 2020

And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. These updates impacted Search, the Google app, and its recommendation feed. Here's what the current Google Discover design looks like: Source: Google.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. Google Adwords 101.

Hubspot 74

Hubspot Cost Google Process 74

Martech

APRIL 17, 2024

In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. This is a central focus for enterprise companies.

Enterprise Management 122

Enterprise Management Marketing Automation Services Work Management Marketing Management 122

Salesforce Marketing Cloud

DECEMBER 14, 2023

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future, make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Blue Flame Thinking

MARCH 28, 2024

While the initiatives will be different for every company, your plan should account for things like brand awareness, market share, and offering maturity. These approaches are available in several online platforms, like Google ads and LinkedIn, or you can invest in paid campaigns that use integrated pixels on your website.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65