SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Demandbase.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: Demandbase. . Source: HubSpot.com. . Circular Renewal Model.

Buy 70

Buy Process B2B Peer-to-peer 70

QuanticMind

JUNE 13, 2016

She used the example of Amazon and how the company delivers the experience it does at scale by relying on machine learning (buyers who bought item X also purchased item Y) and data science (predicting the likelihood a shopper will buy a certain item).

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Heinz Marketing

AUGUST 30, 2021

If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. Another Canadian company. And so yeah 10% of any company’s revenue was a bit of a line item, and we’re going to get into this. Jamie’s stuck in Canada for forever.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Webbiquity

JUNE 14, 2011

But few companies have sufficiently sophisticated analytics in place today to do this properly. • Use Knowem.com to claim your (and your company’s) profile across social networks; you don’t have to be active on all of them (only the ones where your customers and prospects are). • Greg Ott , Demandbase.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Vidyard

APRIL 6, 2015

”He went on to point out that the majority of users feel the brands they work treat them as transactions rather than relationships: Why do companies fall short? A big topic of conversation at this year’s event was giving prospects more control over the way your company interacts with them. The customer experience is broken.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SmartBug Media

NOVEMBER 21, 2022

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM. Demandbase.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In Facebook is one of the most popular destinations for video on the internet, second only to YouTube. You can share links to Vidyard, YouTube, and other videos on Facebook. In-Feed Videos).

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Content Marketing Institute

NOVEMBER 1, 2018

For a complete list of companies in each category, check out CMI’s new ContentTECH directory – you’ll see a Fan Favorites badge next to companies that made it into the top five in this survey.). Demandbase. Feel free to include additional tools in the comments (from your company or ones you have used). Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In Facebook is one of the most popular destinations for video on the internet, second only to YouTube. You can share links to Vidyard, YouTube, and other videos on Facebook.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Martech

AUGUST 18, 2021

Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. Just having a YouTube channel doesn’t seem to cut it anymore. Demandbase’s approach is more laid-back in this regard. Who’s going after Netflix? It will broadcast live events and on-demand content.

DemandBase 108

DemandBase B2B Cable Account Based Marketing 108

Biznology

FEBRUARY 23, 2015

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. 778 contacts were engaged with a 70% open rate (vs.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Vidyard

JULY 17, 2014

At Marketo’s Marketing Nation Summit this year, we teamed up with Influitive, Gainsight, DemandBase, Certain and ReadyTalk to host a series of pre-event webinars on topics from Why Webinars Are A Gateway Drug to Video, to How To Lose A Customer In 10 Days. Looking for a way to start syndicating your content to your audience?

Webinar Metrics 54

Webinar Metrics Practices Effectiveness Best Practices 54

Full Circle Insights

NOVEMBER 25, 2020

“There are only so many hours in the day that we get a chance for screen time, and if we’re looking at social media, we’re not reading newspapers or blogs, we’re not watching television, or if we are, perhaps it’s set to Prime, Netflix or YouTube.”. Set Your Company Culture Right from the Beginning.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

SnapApp

DECEMBER 14, 2016

New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Whatever you do or produce, do it consistently (just like a media company).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

Contently has been named one of the top 100 fastest growing private companies by Inc. The brainchild of Coppyblogger, Brian Clark, started the company as a small blog, and then it grew into a hugely successful business. Their blog helps everyone from startups to Fortune 500 companies create engaging content. DemandBase.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48