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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

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How to Maximize Your Webinar Effectiveness With Proven Best Practices

Vidyard

ClearFit also works with Marketo, giving us a great opportunity to show two complementary applications back-to-back, and teach attendees some awesome email marketing tips in the process. When we wanted to showcase how one of our amazing customers was using Vidyard, we looked for ways to partner up with other organizations to drive awareness.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

Information about their behavior is then tied to profile information and stored in massive databases. This information is the basis for all targeted and personalized digital marketing. This information,” he said, “can be used to determine which marketing campaigns are actually driving conversions.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Contently has been named one of the top 100 fastest growing private companies by Inc. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Check out their easy to read and informative blog! Digital Marketer. Influence & Co.