Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
Adobe Experience Cloud Blog
APRIL 22, 2009
Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. We're more comfortable with companies we know. Word of mouth (co-workers and friends).
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